虎嗅·商业有味道

小红书为什么要抢二次元?

October 15, 2026·9 min
Episode Description from the Publisher

5天20万人登岛,门票11.4秒售罄,REDLAND不只是一场漫展。小红书真正想做的,是把二次元从线上兴趣变成线下生活方式,再成为IP、品牌和用户都绕不开的入口。本期你将听到:REDLAND为什么能把一座江心岛变成“痛岛”?小红书提出的“2.5次元”,到底是什么意思?用户共创为什么比一场普通漫展更有商业价值?小红书不做游戏联运,靠什么从二次元赚钱?它和B站争的,到底是不是同一块蛋糕?节目信息:主播:粥粥来源:虎嗅黄青春频道作者:黄青春

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