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Pattern Shift: Daily Summaries Delivered
by Saskia de Feijter
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Latest Episodes
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- 1 weeks ago24 min
#115 - Stop Treating Your Website Like Your Magnum Opus
Send us Fan Mail We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you. • why big ideas turn into start stop progress • how Parkinson’s law makes long deadlines drag • choosing a baseline so version one can go live • simple website essentials for artists, ma...
- May 9, 202639 min
#114 - No Script, No Filter
Send us Fan Mail We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think. • letting go of perfectionism and choosing honesty over polish • finding calm through slower inputs and solo travel time • Rick Rubin’s The Creative Act and taking notes wit...
- Apr 25, 202614 min
#113 - The honest truth about what's waiting on the other side of that free call button
Send us Fan Mail You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly. In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t lea...
- Apr 11, 202625 min
#112 - AI for Creatives: Where to Use It and Where to Stop
Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ ...
- Mar 14, 202626 min
#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way
Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to ...
- Feb 28, 202632 min
#110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet
Send us Fan Mail We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal. • owning the creative life and business coach identity • why one-off posts fail to reach people • the wedding metaphor for attention and delivery • silence meaning timing, not disinterest • mere exposure effect and the rule of ...
- Dec 6, 202526 min
#109 - Using Intentions as your Creative Compass for 2026
Send us Fan Mail In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appre...
- Nov 22, 202540 min
#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You
Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen...
About Pattern Shift
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of Pattern Shift as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does Pattern Shift release new episodes?
Pattern Shift publishes biweekly. Our AI generates a summary within hours of each new episode.
What topics does Pattern Shift cover?
Pattern Shift covers topics including Leisure, Education, Business, Entrepreneurship, Crafts, Self-Improvement. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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