Outthinkers

#164 — How Coach Went From $6M to $5B Without Losing Its Soul

April 7, 2026·37 min
Episode Description from the Publisher

New on Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Lew Frankfort about how Coach scaled while building trust, durability, and emotional connection with customers. During the conversation they unpack what scaling really requires when growth threatens to dilute what made you successful in the first place. Lew Frankfort reflects on spotting Coach’s early cult following, why direct-to-customer channels became a strategic turning point, and how bra...

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