#163 — Joseph Pine: Why Customers Don’t Care About What You Sell

Joe Pine is the co-author of The Experience Economy—and one of the thinkers who gave leaders a language for why “services” weren’t the end of the story. In this episode, Joe returns with his next major thesis: we’ve entered the Transformation Economy, where the customer is no longer buying inputs (features, service hours, or even memorable moments), but paying for outcomes—lasting change. We unpack what makes a transformation fundamentally different from an experience, why experiences are in...