Novel Marketing

Reader Magnets Are Dead? Why Most Reader Magnets Fail

March 11, 2026·47 min
Episode Description from the Publisher

Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches. In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys. You’ll discover: How many reader magnets you actu...

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