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by Thomas Umstattd Jr.
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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The slowest way to write a novel is to start writing a novel. It sounds backward, but it’s not. In this week’s episode, you’ll hear from Joanna Penn of The Creative Penn. She’s spent years exploring short fiction as both craft practice and creative outlet, and she pushed back a bit on my claim about the slowest way to write a novel. You’ll learn What Joanna considers the main benefit of short storiesWhere and how she comes up with ideas for short stories (and novels)An unconventional way to s...
Authors on KDP Select get access to $700 million a year in the Kindle Unlimited fund. One login, one dashboard, one algorithm, one company to deal with. But that same company won't let you talk to a human with authority when something goes wrong, and it runs an algorithm that can end your career without telling you why. So which is it? More money, or more freedom? In this week's episode, you’ll hear from Kris Austin, CEO and co-founder of Draft2Digital, to figure out the real answer, and it i...
Authors have historically lamented all the administrative, technological, and marketing tasks that go along with being a writer. How many times have you sighed and said, “But I just want to write!” We have just gone through a massive transition in how authors use AI. You can now have AI agents do tasks for you, which means you can delegate all your non-writing tasks to a bot. You tell the bot what to do, and it does it! It might sound like magic, but in today’s episode, I’m going to sh...
It's 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn't put it down, and now she's at the end, feeling that particular ache that comes from finishing a book you loved. She turns the page to see what you have for her next. What does she find? Your book’s last pages might be quietly costing you thousands in sales, subscribers, or readers. They might even be getting your ebook banned on Amazon. But they should be thr...
If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name? There's only one number-one spot on Google, and if you don't claim it for your name, someone else will. The good news is that your most powerful tool for winning that spot is the one piece of the internet you fully control. It’s your author website. In this week’s episode, y...
You know you need an email list. You've heard about reader magnets and maybe you even have one, but you're stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy their books. Damon J. Courtney knows how. He's an author and the creator of BookFunnel, a service that helps authors grow their email lists and deliver many types of digital products to readers. In this week’s episode, you’ll learn Whether you need a "...
Every month, traditional publishers lose more ground to indie authors. One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more often than they want to admit. Most indie authors aren't much better off. They just swap the highest-paid person’s opinion for their own, and trust their own gut on covers, titles, and blurbs. But sav...
For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you'd earn it back in sales. Because of the expense, many authors decided it wasn't worth the risk. So, they skipped audio entirely. Here's the problem. That decision now backfires in a way nobody saw coming. The number one sign that a book was written by AI isn't bad writing. It's the missing audiobook. In this week’s episode, audiobook expert Derek Doepker will map out exactly how...
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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