Rules for Book Advertising with David Gaughran

The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click. If your ads generate even a few pennies of net profit, you can run them until you've sold tens of thousands of books. But if you're losing money, no amount of spending will fix it. In this week's episode, David Gaughran, a veteran of digital advertising, joins me to talk about how to make your book advertising actually pay you back. Here's a taste of what you’ll ...