Mixing Drinks for Gen Z

Mixing Drinks for Gen Z If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively, thought-provoking panel discussion exploring what it really means to build for Gen Z. A lively, t...