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No, Low and Mid-Strength Drinks: Daily Summaries Delivered
by Laura Willoughby MBE
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- 3 days ago33 min
Mixing Drinks for Gen Z
Mixing Drinks for Gen Z If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively, thought-provoking panel discussion exploring what it really means to build for Gen Z. A lively, t...
- 1 weeks ago17 min
Ten Things to think about when looking to develop a drink and get it into a bottle or can! with Anthony Wilson from Alkemista
Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential t...
- 1 weeks ago14 min
What Consumers Really Want from 0.0% Spirits with Christof Tremp from REBELS 0.0%
Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential t...
- 1 weeks ago22 min
Crafting Great Taste through Dealcoholisation with Silvia Cedeno Daguerre, Bevzero
Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential ...
- 2 weeks ago34 min
Lesson from 20 years of making and selling alcohol-free drinks - Nigel Barden interviews Jörg Geiger
Nigel Barden interviews Jörg Geiger (Jörg Geiger) What I have learnt in over 20 years of making and selling alcohol-free drinks. Broadcaster and food & drink expert Nigel Barden chats with Jörg Geiger, one of Europe’s leading pioneers in alcohol-free drinks, about his 20+ year journey. This eye-opening session reveals the scale of Jörg’s operation, the styles of drinks he produces, and the innovative methods he uses (including distilling oyster shells) alongside his regenerative farm...
- Sep 19, 202445 min
How important is brand design to help reach new audiences?
PB Creative introduce a panel with brand leaders to discuss the role of creativity and design when growing your business. With Amy Lupton from PB Creative, Imme Ermgassen from Botivo, Melanie Masarin from Ghia, Daniya Stewart from Dry Drinker and Christof Tremp from Rebels 0.0%. The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing! This podcast was recorded live at the No, Low and Mid-Strength Summi...
- Sep 19, 202444 min
How can global and dedicated alcohol-free brands unite to expand the category?
While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all? With journalist Chris Losh from WAFA, Ellie Webb from Caleño, Zoe Riccio from Athletic Brewing and Rob Hobart from Asahi. This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summ...
- Sep 19, 202453 min
How can I steer clear of pitfalls?
Founders reveal their successes and the valuable lessons they've learned, offering insights on what they would do differently if they could start anew. With David Hodgson from Zeno Wine, David Begg from REAL, Brendan Williams from NuWave Drinks and Helen Michels from Drink Sherpa. The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing! This podcast was recorded live at the No, Low and Mid-Strength Sum...
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About No, Low and Mid-Strength Drinks
This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda.You can find out more about Club Soda here: joinclubsoda.com
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