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by Laura Willoughby MBE
This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda.
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How alcohol-free and mid-strength drinks are moving from niche to mainstream? Tom Surgey shares his experience as a wine writer, presenter and drinks industry commentator. Tom Surgey is one of the UK’s leading voices in wine and hospitality – you’ll know him from The Wine Show and now, of course, his alc-free showcase Parched, countless TV and radio slots, and maybe even from pouring you a glass in a past life. He’s that rare mix of deep knowledge, sharp wit, and great storytelling, so expect...
Soho House have introduced a new low and alcohol-free menu across all houses - and they have not done it quietly. Emails, members cocktails classes and a cool social video has introduced the new menu to members. Our founder, Laura, caught up with Cyril Francoise, Head of Bars for UK, Europe, and Asia at Soho House & Co, who has been responsible for developing the new menu and launching it amongst customers. This podcast is recorded live at the No, Low and Mid-Strength Summits in London a...
Finding Funding - How to Secure Investment for Your Brand You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process. What We Learned from Our Crowdfunding Campaign with ...
Finding Funding - How to Secure Investment for Your Brand You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process. Fundraising in No/Low: Lessons from the Frontline wi...
Finding Funding - How to Secure Investment for Your Brand You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process. What Investors Look For – panel with Nik Keane (Dion...
Masterclasses: What’s in a Name? Branding, Labelling and Compliance Essentials What you say about your brand, and how you promote it, goes far beyond the name on the label. In this masterclass, experts share the rules and pitfalls you need to know. Category and Geography Rules with Kelly Moss (WSTA) – a practical guide to naming and labelling alcohol-free and mid-strength spirits and wines, plus upcoming changes to watch. Marketing Responsibly with Laura Demorais, Portman...
Cracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence. How to Work with Wholesalers with Sam Cooklin-Smith (Kore Drinks) – discover the “new way” of approaching wholesalers, from profiling partners and negotiating margins to building strong, lasting rel...
How to Export How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? This session brings together practical insights and first-hand experiences to help you build the right export strategy and avoid common pitfalls. Learn how to assess readiness, connect with international partners, and use the right support to grow abroad with confidence. Exporting the US through W...
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This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda.
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