What’s in a Name? Branding, Labelling and Compliance Essentials
Masterclasses: What’s in a Name? Branding, Labelling and Compliance Essentials What you say about your brand, and how you promote it, goes far beyond the name on the label. In this masterclass, experts share the rules and pitfalls you need to know. (00:00) Category and Geography Rules with Kelly Moss (WSTA) – a practical guide to naming and labelling alcohol-free and mid-strength spirits and wines, plus upcoming changes to watch. (25:30) Marketing Responsibly with Laura Demorais, Portman...
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from No, Low and Mid-Strength Drinks
How alcohol-free and mid-strength drinks are moving from niche to mainstream with Tom Surgey
Soho House Interview
What We Learned from Our Crowdfunding Campaign with Anna Chalov (Bemuse)
Fundraising in No/Low: Lessons from the Frontline with Nick Bodkins (Boisson)
Get summaries like this every morning.
Free AI-powered recaps of No, Low and Mid-Strength Drinks and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.