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NLP MasterCLASS: Daily Summaries Delivered
by Tina Taylor & Steve Crabb
NLP or Neuro-Linguistic Programming has been described as being "the difference that makes the difference" and "the instruction manual to your brain that you were never given when you were born"In this podcast series, you will learn and discover amazing ways to use NLP to make seemingly incredible personal and professional changes.The series is presented by two Society of NLP Master Trainers Tina Taylor and Steve Crabb. Both Tina and Steve have worked with the co-creator of NLP Dr. Richard Bandler and were his head trainers in the UK.Tina and Steve have both trained Internationally and use NLP in their successful professional lives and combined have other 4 decades of coaching experience and have worked with 10's of 1000's of people. The NLP MasterCLASS was originally a practice group set up in London to support people who had recently qualified in NLP. The practice group was open to beginners and advanced trainers the podcast series will give you things to think about and thin
Latest Episodes
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- 6 days ago1h 7m
Episode 27 - The Dynamics of Change: Strategies for Personal and Professional Growth
NLP Marketing, Couples Coaching Ground Rules, NHS Crisis & Handling Addictions | Live Q&A with Steve & TinaSteve and Tina host a live monthly Q&A on Facebook, discussing how current economic and NHS pressures create opportunities for coaches to adapt and help more people. They answer questions on setting ground rules with couples (listening, coaching neutrality, and an exercise to reconnect partners to early attraction), avoiding imposing personal beliefs, and using personal metaphors in marketing while remembering audiences care about themselves. They compare organic vs paid marketing, emphasizing experimentation, warming cold audiences, and tracking acquisition cost and ROI, and suggest focusing locally. They address safeguarding and record-keeping when clients mention suicidal thoughts and how to respond when people can’t afford help, including signposting, pro bono limits, and group wellbeing sessions. They touch on learning meta programs through observation, working with addiction only when clients truly want change, and crafting an elevator pitch that sparks curiosity and conversation.00:00 Going Live Setup01:00 Welcome and Catch Up01:32 Recession and Flexibility04:56 Couples Ground Rules08:11 Stay Out of Their Map14:33 Marketing Commandments17:20 Personal Metaphors That Sell21:24 Organic Versus Paid Ads28:59 PTSD Client and Safeguarding34:42 Crisis Call and Evidence35:27 Pro Bono Without Guilt35:57 NHS Crisis and Group Support38:58 Meta Programs in Practice42:52 Compassion Fatigue and Boundaries45:08 Addictions and Real Motivation51:05 Alcohol Chemistry and Control55:44 Hairdresser Leaflets and Referrals56:54 Crafting an Elevator Pitch01:03:30 Wrap Up and Upcoming Events
- Oct 1, 20261h 6m
Episode 26 - Understanding Change: A Deep Dive with Practitioners and Participants
NLP & Hypnosis Q&A: Anchoring on Zoom, Selling Without Objections, and What’s NextIn this Facebook Live Q&A, Steve and Tina discuss rapid change in the world and share updates on their current NLP Practitioner training, upcoming Meta-Model work, and a Master Practitioner starting at the end of November. They answer questions on how to collapse anchors in a Zoom setting using visual and auditory cues, and compare virtual vs in-person work, including ideomotor responses, client comfort, flexibility, and fewer cancellations. They address persuasion and pricing objections, emphasizing that “five-star clients” should be filtered and pre-qualified before calls so money concerns are handled early. They explain how they structure coaching programs and payments, reflect on what excites them about their work, and describe using submodalities and future pacing in negotiation. They also recommend learning hypnosis through listening, reading (including Hammond’s book), voice craft, and music/binaural beats, and mention expanding content to YouTube/LinkedIn and promoting a free NLP Masters Summit.00:00 Going Live and Catching Up01:17 Practitioner Training Update04:10 Master Practitioner Preview06:48 Events and Community Updates09:07 Q&A Collapsing Anchors on Zoom22:35 Persuasion Pricing Objections31:32 Packages Retainers and Payments34:08 Prepayment Policies35:59 Invoicing Made Easy36:47 Best Part of Work42:21 Impact and Compassion47:02 Master Practitioner Mindset51:01 Submodalities in Sales56:23 Learning Hypnosis Resources01:01:05 Voice Music and Trance01:04:58 Wrap Up and Next Steps
- Sep 1, 202658 min
Episode 25 - Unlocking Potential: From Hypnotherapy to NLP
Live Q&A: NLP Training Tasters, Zoom Inclusion, Stroke Recovery & Anxiety ToolsA live-streamed Q&A features the host on holiday in Scotland with team member Tanya Bunting, who reports on Steve being in London with Paul McKenna and Alessandro Moira running a “Change Your Life in Seven Days” seminar and successfully including virtual Zoom attendees. They answer questions about marketing an NLP Practitioner course, recommending longer tasters than one hour, charging rather than offering free intros, tailoring content to the audience (especially businesspeople), and “over-delivering” to create customer astonishment. They discuss supporting stroke recovery with positive language and daily 7-11 breathing, troubleshooting when breathing “causes anxiety,” and addressing panic/fight-or-flight through regular practice. Other topics include working with children via storytelling and NLP techniques, exploring secondary gain in symptoms, being appropriately authoritative with clients, and handling dissociation and trauma, including concerns about reassociation, swish patterns, and timeline-style approaches.00:00 Going Live Glitches00:54 Scotland Update and Seminar Recap02:27 Running Hybrid Zoom Rooms04:50 Marketing NLP Tasters10:20 Pricing Intros No Freebies13:39 Overdeliver Customer Astonishment16:24 Stroke Recovery Expectations23:39 7-11 Breathing Anxiety Fixes26:52 Panic Attacks Post Stroke Plan33:36 Child Emetophobia Case34:17 Secondary Gain Clues36:10 Bug Phobia Holiday Story39:20 Be Authoritative With Clients41:12 Autistic Cambridge Aspirations47:37 Storytelling Hidden Hypnosis49:56 Trauma Dissociation Questions55:10 Timeline Resource Exercise56:20 Closing Chat And Farewell
- Aug 1, 20261h 11m
Episode 24 - Mastering the Art of Balance: Weathering Life's Storms and Successes
Autumn Training Updates + Q&A: Cult Recovery, Stop Smoking Commitment, Zoom Anchoring & Pain EthicsIn this Facebook Live, Tina and Steve catch up after Orlando, discuss UK weather, and preview upcoming events: an NLP Practitioner in October at Regent’s University (returning to three live weekends plus a language day), a November Master Practitioner focused on recognizing/creating/installing strategies plus advanced hypnosis and deep trance identification, and a forthcoming affiliate program with ready-made marketing content. They also announce a September 22 masterclass led by Tina on using hypnosis and NLP to support fertility and infertility, sharing IVF experiences and a case where relaxation led to natural conception. In Q&A, they advise on working with someone who escaped a cult by clarifying outcomes and addressing beliefs, assess stop-smoking readiness through language and commitment, recommend simplifying admin with templates and basic processes ahead of economic uncertainty, explain how to anchor effectively on Zoom, caution against removing pain signals for osteoarthritis while using visualization and safe adjustments, and outline approaches to tics/Tourette’s by reducing stress and building conscious control.00:00 Live Welcome and Weather00:58 Busy Autumn Plans02:14 Anniversary and Joshua News04:04 Practitioner Training October05:15 Master Practitioner Preview07:34 Affiliate Program Launch08:33 September Masterclass Fertility10:39 IVF Stories and Body Wisdom14:53 Client Q&A Cult Recovery23:21 Stop Smoking Commitment Test33:58 Business Processes for Recession36:51 Time Efficiency Math37:39 Kill Parasitic Admin38:09 Simple Systems Templates38:37 Software Tools Tradeoffs41:23 Paperless Admin Workflow43:04 Eliminate Delegate Automate44:17 Anchoring On Zoom45:58 Zoom Trance Techniques52:06 Knee Pain Duty Of Care54:53 Visualization For Recovery01:01:48 Tics Tourette Patterns01:04:05 NLP Control Strategies01:11:21 Wrap Up And Goodbye
- Jul 1, 20261h 10m
Episode 23 - Unlocking NLP: From Trainers' Tales to Transformative Techniques
Nested Loops, Edutainment & Scaling Your Practice (Plus Hypnotic Fertility Masterclass)Two hosts reconnect after technical issues, with Tina joining from Florida during an NLP trainers’ training with Richard Bandler and team, where participants are practicing nested loops and anchoring. They discuss how nested loops and metaphors embed learning, share examples from Eddie Izzard and Bandler’s teaching style, and suggest a future masterclass on the topic. Tina previews an upcoming masterclass on hypnotic fertility, sharing a past case and her strategy for supporting unexplained fertility and medical interventions, with dates to be confirmed around 22 September. They promote newsletters, trainings, the Secret Agents of Change membership (monthly skills and business sessions, recordings, CPD points), and an affiliate program opening 1 August. Q&A covers making presentations fun via “edutainment,” scaling with group coaching and clear economics, pricing without mind-reading demographics, managing incongruent client goals in affairs/addictions through deeper diagnostics, and approaches to parenting change work.00:00 Tech Issues and Hello00:54 Florida Weather and Air Con01:46 Orlando Training Update03:00 Nested Loops Explained04:31 Bandler Stories and Learning07:30 Next Masterclass Hypnotic Fertility11:21 Newsletters and Membership Perks14:56 Courses Retreats and Affiliates19:25 Q1 Making Presentations Fun29:41 Q2 Scaling Your Practice32:56 Value Ladder Scaling33:41 Group Offers That Worked35:40 Pricing Maths Not Vanity37:01 Charge For Value41:50 Zoom Changes Marketing44:25 Incongruent Client Goals48:55 Deep Diagnostics First56:34 Parenting Change Work01:03:57 Therapist Ethics Boundaries01:09:20 Closing Plans Goodbye
- Jun 1, 20261h 7m
Episode 22 - Harnessing Prosperity: A Journey through NLP and Universal Laws
Business Alchemy Retreat, Membership Updates & NLP Tools to Handle News Stress | Steve Crabb & Tina TaylorSteve Crabb and Tina Taylor discuss a UK heat wave, share updates on their July 1–3 Glastonbury Business Alchemy retreat at Chalice Well (with limited places), and describe outcomes from their Prosperity Mission, including a past student increasing dog-training income to over £1,000 per month. They address hesitation and scarcity mindset around investing in change, invite viewers to join their newsletter and Student Dojo at nlp-masterclass.co.uk, and clarify the difference between the free Student Dojo and the paid Secret Agents of Change membership for coaches, therapists, and consultants, reopening this weekend. They promote next week’s quarterly Zoom masterclass with Kay introducing the Happy Brain Model and explain access via a promo code for members. In the Q&A, they offer strategies to reduce negative media impact (remove triggers, disassociate, use humor, examine underlying needs), advise on six-step reframing without requiring conscious solutions, discuss book-leveraging via market research and reviews, suggest options for renting therapy rooms, and outline an approach to staff wellbeing consulting using confidential HSE-style audits, before/after measurement, and monetizing absenteeism and presenteeism.00:00 Weather Banter Opener00:50 Glastonbury Retreat Details02:39 Prosperity Mission Success04:20 Hesitation And Scarcity07:34 Newsletter And Signup09:37 Membership Sites Explained14:53 Next Zoom Masterclass17:26 Tech Clarifications And Jokes19:45 Marco News Mood Question25:16 Detaching From Bad News28:58 Tina COVID And Mindset30:37 Chained Stress Triggers33:09 News and Sensationalism34:06 Unconscious Solutions IMR37:09 Amnesia and Integration38:30 Leveraging a Book Asset41:21 Book Market Research44:56 Finding Office Space47:53 Creative Room Rental Deals53:06 Workplace Wellbeing Strategy56:50 Measuring Impact and ROI01:04:25 Pricing and Cost Framing01:06:44 Closing and Next Steps
- May 1, 20261h 14m
Episode 21 - "Reframing Mastery: Turning Limitations into Strengths"
Reframing Mastery Practice Group: Suggestion in Trance, Limiting Beliefs & Humorous Reframes (Steve Crabb & Tina Taylor)Steve Crabb and Tina Taylor host a live practice group focused on reframing mastery, beginning with global attendee check-ins and Steve’s upcoming trip to Crete amid an earthquake and tsunami warning used as a warm-up reframe. Steve asks, “What is the purpose of suggestion in trance?” and frames it as bypassing conscious limitations to evoke potential and create better mental maps, citing Erickson’s view of suggestibility as receiving impulses and the mind’s idio-plastic ability to change. He guides an ecological reframing exercise: identify a limiting belief, trace its origins and positive intention, uncover secondary gains, consider future costs, and generate alternative perspectives and options (requisite variety). Tina then teaches reframing with humor and respectful teasing, shares examples (including charging for “tea and biscuits,” smoking/weight-loss reframes, and a spider phobia breakthrough), and participants practice in small groups, reporting insights and shifts afterward.00:00 Welcome and Roll Call01:31 Holiday Prep and Tsunami Jokes04:50 Theme Introduction Reframing Mastery05:38 Big Question Suggestion in Trance08:39 Maps of Reality and Suggestibility12:41 Eliciting Goals and Listening Deeply15:24 Limitations and Willingness to Change19:22 Guided Ecological Reframing Exercise27:35 Requisite Variety and New Options32:15 Debrief Insights and Blog Mention34:54 Tina on Reframing with Humor41:12 Rapport Teasing and Client Change43:31 Tea and Biscuit Pricing46:31 Smoking Limitation Reframe48:56 Spider Phobia Breakthrough53:02 Group Reframe Exercise55:09 Practice Debrief Insights01:00:35 Live Reframes on Mic01:11:05 Perfectionism and Next Steps01:11:35 Feedback and Farewell
- Apr 1, 20261h 7m
Episode 20 - Navigating Change: From Everyday Phobias to Life Transformations
Live Q&A: Supporting LGBTQ+ Clients, Marketing Your Change Work, Networking ROI, Hypnobirthing vs Painless Childbirth & Phobia BreakthroughsSteve and Tina host a live-streamed Q&A and share updates from their day-to-day lives before answering emailed questions, mainly from their Secret Agents Change membership. The month’s theme is relationships and gender, based on an interview Tina held with Gloria Hammett and trans woman Dr. Wendy Peters about how NLP coaches and hypnotherapists can best support trans and LGBTQ+ clients, emphasizing confidence, self-esteem, handling bullying, and avoiding imposing the practitioner’s map while listening for modal operators and influences from family and peers. They discuss young people identifying as trans, the possibility of body dysmorphia in some cases, and the importance of sticking to NLP change processes, well-formed outcomes, and ecology checks. They address marketing and referrals: many people don’t understand NLP/hypnosis and may avoid “mental health” language due to stigma, so practitioners should focus messaging on client benefits, demonstrate change work rather than explain it, and double down on what already produces referrals. They answer a case-related question about supporting a Muslim client navigating cultural identity, arranged marriage/divorce, and relationship expectations, again highlighting process-based coaching, clean questioning, logical levels, and ecology. Steve shares mixed experiences with formal paid networking groups—some low return and overly sales-driven, others collaborative and effective—stressing the value of presenting and giving audiences a “wow” demo, including a standout LinkedIn entrepreneurs event that led to significant work and a Sky TV opportunity. Tina answers questions about her painless childbirth work, noting her book is now available in French, differentiating her NLP/hypnotherapy-based approach from the Hypnobirthing franchise’s scripted model, and explaining how she positions her offer. They also discuss transitioning from employment to self-employment, exploring security values, readiness, and business skills, with Tina sharing how she left a banking role and scaled rates. Finally, they cover a claustrophobia case where progress is made but the young client isn’t following instructions, linking resistance to secondary gain and missed ecology issues, and preview a fears/phobias demo in an upcoming practitioner training. They close by promoting upcoming trainings and a three-day Business Alchemy event in Glastonbury with planned activities at Chalice Well.00:00 Going Live Setup01:10 Sunshine Small Talk01:46 Tina’s Turkey Tale03:18 Teenage Grandsons Update05:19 Eurovision Banter06:05 Membership Q&A Intro06:57 Coaching Gender Issues11:15 Don’t Impose Your Map13:42 Youth Transition Stories20:30 Marketing Pitch Advice27:27 Culture Identity in Relationships33:17 Networking Reciprocity Question34:20 Networking Mixed Results37:07 Best Groups Demonstrate37:40 Speaker Wow Moments40:15 Breakfast Clubs Authority44:25 Niche Versus Franchise50:34 Differentiate Your Offer53:16 Quitting Job Security57:42 Phobia Client Compliance01:02:47 Ecology Checks Upfront01:05:24 Wrap Up And Events
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About NLP MasterCLASS
NLP or Neuro-Linguistic Programming has been described as being "the difference that makes the difference" and "the instruction manual to your brain that you were never given when you were born"In this podcast series, you will learn and discover amazing ways to use NLP to make seemingly incredible personal and professional changes.The series is presented by two Society of NLP Master Trainers Tina Taylor and Steve Crabb. Both Tina and Steve have worked with the co-creator of NLP Dr. Richard Bandler and were his head trainers in the UK.Tina and Steve have both trained Internationally and use NLP in their successful professional lives and combined have other 4 decades of coaching experience and have worked with 10's of 1000's of people. The NLP MasterCLASS was originally a practice group set up in London to support people who had recently qualified in NLP. The practice group was open to beginners and advanced trainers the podcast series will give you things to think about and thin
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