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Neville Medhora Talks Copywriting: Daily Summaries Delivered
by Neville Medhora
Neville Medhora hosts a podcast about all sorts of topics including copywriting, life, web stuff and more.
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- Jun 26, 20261h 9m
Interview: Tim Soulo of Ahrefs - Massive shifts in SEO industry, AEO, plus what content works (and doesn't)
Tim Soulo runs Ahrefs, a $150m/yr search optimization software, and has deep insights into where the SEO industry is going, and how AI is affecting each part of it. IG 🔗:https://www.instagram.com/neville_medhora/TikTok🔗:https://www.tiktok.com/@neville.medhoraLinkedIn 🔗:https://www.linkedin.com/in/neville-medhora-654749/✉️ Signup to the ultra-popular SWIPES Email Newsletter:https://swipefile.com/newsletter0:00: Intro1:14: Have you ever felt a shift in SEO quite so hard as the AI shift? Many changes go like this, “First gradually then suddenly.” SEO has always been gradually shifting, but now we’re in the period of “suddenly.”2:38: Where is SEO going? What’s the motivation of sharing knowledge if it just gets taken and regurgitated by AI?4:19: Neville’s theory of what will happen to writing.6:44: Two kinds of content: Topics that’ve existed for a long time, and completely new topics that’ve just come up. Older topics will be harder to rank for, brand new timely content can do well. 9:25: First hand real-world experience stories will still do well. You do something in the real world then talk about it in your online content. 10:20: In SEO it feels like everything is different, but at its core it’s exactly the same. If you have a crazy experience and document it, that still works well. 11:46: Becoming “discoverable” is the most important. Search tactics and platforms will change, but people still search. 14:09: If you have brand searches, people are specifically searching for you not generic advice. 14:48: Half of all searches on Google are branded searches. 17:29: People would argue online about how to pronounce “Ahrefs” so they got people around the world to say it into a camera and it generated a lot of buzz.18:28: The accidental success of naming my company “Kopywriting Kourse” and how it allowed me to dominate a keyword. The K spelling was fun and weird, and the normal spelling was boring. 20:44: AppSumo and PostHog have fun brands that people like participating in. 21:23: How does social media affect SEO? SEO seems to be more permission marketing (they search then allow you to market to them), and social media is interruption marketing (you have to stand out).25:55: Are social media and SEO merging? I think social media is a blog. 29:45: I’ve just been blanket posting everywhere, it’s very hard to track social media. 32:37: Almost everything they do at Ahrefs now is AI. Revenue has grown because of new AI tracking upgrades. But it has made the importance of “taste” grow. 35:17: Before I made web tools exactly like I wanted, but when I vibe code something AI decides on everything, which is great in some cases, but sometimes leads me astray. This is where taste comes in. 37:00: I always get this funny feeling when I build anything online, that it’ll be invalidated or useless in a short amount of time. 38:12: A lot of people start using AI but are stuck on the basic use cases for it, because they usually don’t even know what else it can do.41:48: Ahrefs made a product called Agent A where the agent does everything for you.43:40: Tim noticed I do all my podcast prep manually, and goes through how he made a system that does it all for him. 46:09: I sometimes need “Mental Ownership” of a something. 50:15: SwipeFile has grown thanks to AI because we can do soooo much more than just save cool swipes. 51:33: Surprisingly Ahrefs has almost never done traditional advertising. 52:50: MyFirstMillion did a competition for clipping their podcast ad it resulted in millions of views.53:56: They did a “Hire Yourself To Ahrefs” competition. Made people answer 3 questions, they got 200 applications, and is now head of partnerships. 55:19: The top way Ahrefs gets customers is still all inbound, they literally don’t have any outbound sales, even past $100m in revenue per year. 58:49: They stopped their affiliate program because the affiliates really didn’t put out that much value that Ahrefs couldn’t just do on their own, and it required so much small back and forth. 1:02:15: Ahrefs initially got traction by making free tools, then freemium model for tools. 8,000 paying customers and 16,000 free customers, but those people talked about Ahrefs a lot. 1:06:10: AI search result tracking is their fastest growing product Brand Radar.1:07:18: For AEO the most important thing is how many times your brand is being mentioned. Follow Along:👨🏼💼 Join As Member: https://kopywriting.com/join🖥️ My free marketing collect: https://swipefile.com📘 Book: https://amzn.to/3xUlUJQ
- May 13, 20261h 9m
Interview: John Arrow's best marketing methods and using AI
John Arrow started over 10 other companies. We go over how he's using AI, what he thinks of the agency business model, and unique campaigns he made to grow Mutual Mobile to a 400+ person company.✉️ Signup to SWIPES Email Newsletter: https://swipefile.com/newsletter🖥️ SwipeFile: https://swipefile.com👨🏼💼 Double your marketing: https://kopywriting.com/join📘 Book: https://amzn.to/3xUlUJQ
- Apr 13, 202643 min
Interview: Kunal Das: How to close $1m+ B2B deals
What does it really take to close million-dollar enterprise deals?Kunal Das breaks down how big B2B sales actually happen behind the scenes… from warm intros and executive dinners to year-long deal cycles and aggressive follow-ups.If you think it’s all cold emails and funnels… it’s not.0:00 Kunal Das: Closing Big B2B Deals 1:30 Why Companies Hire Kunal 2:00 Rolodex & Who You Know 2:45 Selling to a Footwear Giant 5:30 Dinners to Cold Email 6:00 Sales Effectiveness Ladder 6:20 Million-Dollar Deals Need Meetings 7:55 Why Deals Take 12–18 Months 10:00 Tracking Deals in Salesforce 10:54 CEO = Faster Deals 12:00 AI Reducing Sales Work 14:00 Listen More Than You Talk 14:45 BANT Framework 17:37 Short, Punchy Follow-Ups 19:05 Aggressive Follow-Up Line 20:18 Daily Email & Workload 22:00 Managing 20 Enterprise Clients 22:56 How Big Clients Are Won 24:10 Execs Ignore Cold Emails 24:45 $12M Chocolate Campaign 27:18 Gifting High-Value Prospects 29:14 B2B Sales Tech Stack 32:00 DMs to Cold Email 33:18 AI Increasing Spam 34:10 Conferences to Cold Emails 35:22 Conference Networking Strategy 37:22 Being a Value-Add Guest 40:03 Should You Sponsor Conferences? 41:45 AI’s Impact on B2B Sales Follow Kunal Das on LinkedIn: https://www.linkedin.com/in/kunaldas✉️ Signup to the ultra-popular SWIPES Email Newsletter:https://swipefile.com/newsletterFollow Along:👨🏼💼 Join As Member: https://copywritingcourse.com/join🖥️ My free marketing collect: https://swipefile.comX: https://x.com/nevmedInstagram: https://www.instagram.com/neville_medhora📘 Book: https://amzn.to/3xUlUJQ▶️ YouTube: https://www.youtube.com/kopywriting🟢 Subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1
- Feb 19, 20261h 23m
Interview: Noah Kagan on AppSumo’s plan for AI, the future of business & work, and fatherhood
Noah Kagan gets real about where AppSumo is heading with AI, what the future of business and work actually looks like, and how becoming a dad has changed how he thinks about everything. Follow Along: 👨🏼💼 Join As Member: https://copywritingcourse.com/join 🖥️ My free marketing collect: https://swipefile.com X: https://x.com/nevmed Instagram: https://www.instagram.com/neville_medhora 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting
- Aug 27, 20256 min
The 3 calendars I use to run my entire life
I use just 3 simple calendars to run my whole life. I manage all of them through GoHighLevel (get an extended free trial here: https://swipefile.com/go)1.) The consulting calendar2.) The “let’s have a chat” calendar 3.) The personal hangout calendarRead the whole post: https://swipefile.com/the-3-calendars-i-use-to-run-my-entire-life✉️ Signup to the ultra-popular SWIPES Email Newsletter:https://copywritingcourse.com/newsletterFollow Copywriting Course and Neville:👨🏼💼 Join As Member: https://copywritingcourse.com/join🖥 Website: https://copywritingcourse.com🐦 Twitter: https://x.com/nevmed📘 Book: https://amzn.to/3xUlUJQ▶️ YouTube: https://www.youtube.com/kopywriting?sub_confirmation=1🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting
- Aug 11, 20252 min
Email can be re-jig to every platform
Creating content for email can be easily modified for audio, video, or text. Full post here: https://swipefile.com/re-jig-email-for-every-platform🟢 Subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1✉️ Signup to the ultra-popular SWIPES Email Newsletter:https://copywritingcourse.com/newsletterFollow Copywriting Course and Neville:👨🏼💼 Join As Member: https://copywritingcourse.com/join🖥 Website: https://copywritingcourse.comX: https:/x.com/nevmed📘 Book: https://amzn.to/3xUlUJQ▶️ YouTube: https://www.youtube.com/kopywriting🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
- Aug 1, 20252 min
Email is a direct line to your audience
If you don’t own the line to your customer, you’ll slowly keep losing them. This videos explains why it is important to convert your social media followers to email subscribers.Full Post: https://swipefile.com/direct-line-to-your-audience-emailFollow Copywriting Course and Neville:👨🏼💼 Join As Member: https://copywritingcourse.com/join🖥 Website: https://copywritingcourse.comX: https://x.com/nevmed📘 Book: https://amzn.to/3xUlUJQ▶️ YouTube: https://www.youtube.com/kopywriting🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
- Jul 24, 20251 min
Use the A.I.D.A. Formula for selling anything
Want to sell something? Follow this simple A.I.D.A.formula - Full Post: https://swipefile.com/use-the-aida-formula-for-selling-anythingFollow Copywriting Course and Neville:👨🏼💼 Join As Member: https://copywritingcourse.com/join🖥 Website: https://copywritingcourse.com🐦 X: https://x.com/nevmed📘 Book: https://amzn.to/3xUlUJQ▶️ YouTube: https://www.youtube.com/kopywriting🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238
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About Neville Medhora Talks Copywriting
Neville Medhora hosts a podcast about all sorts of topics including copywriting, life, web stuff and more.
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