Episode 80: The Exact Socially Sold Messaging Strategy

Episode 80: More Than Real Estate Podcast: The Exact Socially Sold Messaging Strategy For Realtors There are two kinds of messaging and most agents only ever build one of them. Today I'm mapping out both, the brand archetype messaging that makes you known for one thing and the personal messaging that makes your page impossible to copy, plus how to run them together. ✨ Pick one archetype and market to it — inside the program there are five: move up buyer, local buyer, seller, relocation, and Airbnb and investor. Relocation messaging looks nothing like seller messaging, and that's the point. If you're trying to market to everybody, you're marketing to nobody. ✨ "Chick-fil-A only sells chicken" — they take half their possible market off the table by not putting a burger in sight, and it's exactly why they're the best at the one thing they do. "Here's your permission to sell the chicken sandwich and only the chicken sandwich of your real estate business." ✨ The half nobody can copy — anyone can post to a relocator or a move up buyer. Nobody has your stories. When you build the personal side on a past, present, or future version of yourself, you connect with a past, present, or future version of your client. Coach Abby does this by speaking as a mom of three who raised her kids in Lancaster, Pennsylvania. ✨ It's the best marketed agent who wins — this one ruffles feathers and I'll say it anyway. You don't need to be the agent who knows the most transaction law. "It is the best marketed, most visible agent that wins." ✨ Take the 2-1 buydowns out of your hooks — nobody's stopping a scroll for lender incentives. Lululemon doesn't market the polyester in their pants, they market how you'll feel in them. Sell your city instead, through the three pillars: lifestyle, B-roll, and home tours. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build authority through social media. She built her own Instagram business on relocation messaging in Franklin, Tennessee, as a mom of three. 🎓 Want both halves of your messaging built out with a coach instead of guessed at? That's what we do inside Socially Sold. join.socially-sold.com/podcast