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Minutes with Marcia B. | Multifamily Podcast from Apartments.com: Daily Summaries Delivered
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- Mar 16, 202640 min
Welton McCrary and Rich Mitchell on Authenticity in the AI Era
In the latest episode, Welton McCrary and Rich Mitchell explore how multifamily marketers and operators can find balance between AI-driven efficiency and the authenticity of the human touch.
- Jan 2, 202643 min
Justin Godwin on Putting Yourself in the Renter’s Shoes
If multifamily marketing is cooking, it takes more than just getting the recipe right. Justin Godwin, home chef and multifamily marketing expert, joins the podcast to share the ingredients for success. He explains why multifamily marketing isn’t rocket science — but is getting close — and how a breakfast in St. Barts sparked inspiration for promoting properties back home. From the importance of the renter mindset to the hidden power of continuity, Justin offers timely advice for leasing agents and executives alike.
- Nov 14, 202536 min
5 Charities on Partnering with Multifamily to Make a Difference
From fighting food insecurity to providing shelter for vulnerable individuals, the multifamily industry is at the heart of important charitable work across the United States and Canada. In this special episode in honor of our ThanksGifting campaign, Marcia B. sits down with representatives of five charities that work closely with the multifamily industry to discuss their mission and impact:Keli Lynch-Wright: Hatching Hope provides essential supplies to help multifamily residents recover from disasters like fires, floods, and hurricanes.Kristen Poteet: Entryway combats homelessness by providing at-risk individuals with a path to housing and economic stability through a career in the multifamily industry.Jennifer Bushinger-Ortiz: Move for Hunger fights hunger and waste by coordinating with apartment communities and movers to redirect food to local food banks.Bridget O’Connell: CoreGiving relies on support from its multifamily partners to direct 100 percent of donations to fund food banks across the nation.Bernadette Majdell: HomeSpace builds and operates affordable multifamily housing on a nonprofit basis to shelter vulnerable individuals and families.
- Aug 29, 202533 min
Devin Lusk on Why Multifamily Needs Social Media
Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.
- Jul 1, 202531 min
Vanessa Siebern on How to Scale Operations
What do property management operations, scalability, and Mr. Rogers have in common? Vanessa Siebern joins the podcast to share her perspective. As the chief operating officer for FPI Management, she offers tips for expanding operations into new markets, shares a pandemic-era habit that has stayed with her, and explains what she’s learned from the iconic host of children’s TV.
- May 1, 202531 min
Char McCurdy on Advocating for Multifamily
In this latest episode, Marcia B. sits down with Char McCurdy to talk about multifamily success and advocacy. The Dallas-based president of Summit Property Management shares her four C’s for creating a thriving company culture, breaks down what centralization looks like at Summit, and explains why now is the one of the most exciting times to be in multifamily.
- Mar 7, 202557 min
Patrick Morin on Living Courageously
How did a Dale Carnegie trainer end up in mergers and acquisitions? Patrick Morin of Transact Capital joins Marcia B. to share his story. He explains the ingredients of a successful M&A, the secret to public speaking, and the mission that’s driven him ever since his son died in a tragic accident.
- Jan 13, 202535 min
Lacy Brown on Why Taking Risks Is Worth It
How would renters react to an AI-based leasing agent? Lacy Brown of Case & Associates shares the surprising results of a venture into artificial intelligence. She catches Marcia B. up on the latest from the Oklahoma-based property management company where Marcia began her career. The two discuss the passion driving onsite teams and why it’s important to be daring.
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About Minutes with Marcia B. | Multifamily Podcast from Apartments.com
Minutes with Marcia B. is a podcast from Apartments.com. Join multifamily expert Marcia Bollinger as she sits down with leaders across the industry to discuss their success stories, defining moments, and personal insights.
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