Devin Lusk on Why Multifamily Needs Social Media

Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.