Marketing Strategy Academy with Jen Vazquez

349 | Converting Your Pinterest Account To Business The Right Way

September 18, 2026·15 min
Episode Description from the Publisher

If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool.In this episode:Why a business account is non-negotiable if you're marketing on PinterestThe exact step-by-step process for converting your existing accountWhat actually happens to your old personal boards (nothing gets deleted)How to set up your profile name, bio, and cover photo to attract your ideal clientWhy claiming your website is a step most people skip, and why it mattersHow to set up your first keyword-rich business boardsALL THE LINKS

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