Free Daily Podcast Summary
Marketing Strategy Academy with Jen Vazquez: Daily Summaries Delivered
by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago17 min
358 | Pinterest Busywork: The Weekly Task That Isn't Getting You Found
Your Pinterest to-do list is long, you're putting in the hours every week, and your traffic is still flat. One habit that feels productive might be the reason.In this video, I share the two weekly Pinterest tasks I see service providers waste hours on, why they feel like real work, and what to do with that time instead. You'll also get my five-question checklist to run every pin through before it goes live.ALL LINKS MENTIONEDNew videos every Thursday! Subscribe so you don't miss what's next: youtube.com/jenvazquez?sub_confirmation=1 Find Jen:Website: https://jenvazquez.comAmazon: https://www.amazon.com/shop/jenvazquezmedia?ccs_id=e11de26b-461f-4577-8a68-ab324df8d8a0 Shop: https://shop.jenvazquez.com Private Community (free): https://membership.jenvazquez.com/communities/groups/marketing-strategy-academy/home?invite=6a31607227359eb803572983 Pinterest: https://pinterest.com/jenvazquezmedia Instagram: https://instagram.com/jenvazquezmedia TikTok: https://tiktok.com/@jenvazquezmediaLinkedIn: https://www.linkedin.com/in/jenvazquezmedia/ Podcast: https://jenvazquez.com/podcast
- 2 weeks ago12 min
357 | Start Pinterest in Q4: Why Waiting Until January Is Too Late
Every year, service providers tell me they'll start Pinterest in January. That one decision can cost you three months of content that could have been working for you all along.In this episode, I explain why Q4 is a smart time to start on Pinterest, a search engine where your future clients are researching who to hire next year. I also walk you through a simple four-week plan you can start this week.In this episode:Why waiting until January pushes your results backHow Pinterest timing actually works, and why slow pins are an advantageWhat your future clients are searching for in Q4What to pin if you're a coach, photographer, wedding pro, or Pinterest strategistThe four-week Q4 quick start, from profile setup to your first pinsWhy an account started in October is in a different spot by JanuaryALL LINKS MENTIONEDWanna learn Pinterest with an expert there to help for only $47? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Sign up for the SprintHere are some free things I've got coming up:FREE Pinterest + Marketing ToolsFREE Pinterest Audits LIVE on YouTube. 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
- 2 weeks ago31 min
356 | Get Clients to Chase You: Strategic Visibility with Emily Grace
You're showing up, pitching, posting, and following up, and you're still chasing every client. What if the right clients came to you already sold?I'm chatting with Emily Grace, a filmmaker and Sundance Award-winning actor turned visibility coach. She takes the Hollywood playbook and turns it into simple, low-effort ways for service providers to be remembered, not just seen.In this episode:Why a single spotlight moment changes how people see youTwo small habits that make women dim their light on podcasts and panelsWhat Hollywood knows about building demand before a launchHow stories (even stories about a tool) make people want to work with youVanity visibility vs. strategic visibility, and how to tell which one you're doingThe funnel mistake that wastes a great podcast interviewThe one thing you can do today to pitch yourself to five podcastsALL LINKS MENTIONEDWanna learn Pinterest with an expert there to help for only $47? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Free Pinterest + marketing tools.Want your account audited? FREE Pinterest Audits LIVE on YouTube. 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.Support the show!
- 3 weeks ago14 min
355 | Brand Photos for Pinterest: Turn One Shoot Into 90 Days of Pins
You paid for the brand photos, and most of them are sitting in a folder doing nothing. What if one photo shoot could feed your Pinterest account for the next 90 days?In this episode, I walk through the exact system I use to turn one brand shoot into months of pins that keep finding your ideal clients while you're busy doing literally anything else. Pinterest is a visual search engine, and brand photos are exactly what it was built for.In this episode:Why brand photos often outperform polished graphic pinsThe four types of brand photos that work best on PinterestHow to turn one photo into five pins with five different keywordsHow to map a full brand shoot to 90 days of contentWhy you only need a handful of blog posts, not 50The 10 minute keyword step to do before your next shootHow board names tell Pinterest who should see your pinsALL RESOURCES MENTIONEDWanna learn Pinterest with an expert there to help for only $47? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Dear Pinterest Girl: Get your Pinterest questions answeredWant your account audited? FREE Pinterest Audits LIVE on YouTube. FREE Pinterest ResourcesSupport the show🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
- 4 weeks ago13 min
354 | Pinterest Affiliate Marketing for Service Providers: Do This Instead
You dropped an affiliate link into a pin and nobody clicked. If that sounds familiar, you're in good company. Most service providers try Pinterest affiliate marketing one way, pin the product, add the link, wait, and it barely works. There's a smarter way, and it's hiding in something you're probably already doing.In this episode, I break down:Why direct affiliate pins reach such a small slice of PinterestThe blog post bridge that reaches two types of buyers at onceHow coaches, photographers, and wellness pros can start with AmazonNiche affiliate programs that fit your ideal clientHow to write a before and after post people actually trustThe one rule that keeps Pinterest from getting confused about who you serveALL THE LINKS MENTIONED
- Oct 13, 202632 min
353 | Marketing vs Operations: Closing the Gap with Kasandra Murray
You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real.I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and helps businesses line up lead generation with the systems, sales process and customer experience needed to support sustainable growth.In this episode, you'll learn:Where the loop between marketing promises and delivery most often breaksWhy every business, big or small, struggles with documentation (and how to start without perfectionism)What effective training looks like, and how to combine visual, audio + hands-on learningHow misalignment quietly hurts repeat business and referralsThe first operational system to hand off when you feel overwhelmedKasandra's three growth tips: inbox zero, a negotiation lesson from Never Split the Difference, and documenting everythingALL LINKS MENTIONED
- Oct 8, 202615 min
Pinterest Keywords for Photographers: Get Found by Ideal Clients
You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them.I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your biggest advantage.In this episode, you'll learn:How Pinterest reads your titles, descriptions, board names and bio to decide who sees your pinsMy 4-question keyword interview for photographersWhy "wedding photographer San Jose" can beat "San Jose wedding photographer"The 5 places your keywords need to liveThe board structure that works (and why "My Faves" is hurting you)How to turn one photo session into 5 weeks of pinsGrab the free Keyword Interview cheat sheet, the Pinterest Foundations checklist and the Organic Pins checklist inside my Visibility Vault at learn.jenvazquez.com/resources.Next week: the Pinterest strategy most service providers overlook that brings in a completely different type of buyer.ALL LINKS MENTIONED
- Oct 2, 202617 min
351 | The Pinterest Strategy Every Photographer Is Missing
I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them.In this episode:The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not InstagramWhy Pinterest is a completely different buyer pool than social mediaThe two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags)How one wedding session can become 40 to 80 pinsThe exact keyword strategy for location-based photography businessesA real client case study where outbound clicks jumped 315% in six monthsSponsered by: Grab six months of Aftershoot Select for $49! #cullsmarter
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About Marketing Strategy Academy with Jen Vazquez
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same.
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