Stop Selling SEO: The New Way to Win $6M Deals

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil's team won a $6M, three-year SEO contract without talking about SEO: they pitched the business problem, the board's numbers and the ROI. Eric reads the September jobs report, 29,000 jobs against a 90,000 forecast, and they agree that without AI growth the economy would be in recession. Neil shares a grocery bill and a moment at Target, and his plan to stop taxing people under $100K. Then agents: Latin America's biggest retailer, optimizing for LLMs to choose you, and Eric's Meta agent haggling 40% off an order from On. Eric covers OpenAI's Dots and its new distribution channels to 1 billion monthly users, and they close on X Money's 6% offer. A grounded episode on selling in hard times. Key takeaways◾Pitch the business outcome, not rankings or links◾Optimize for AI agents to choose you, not just list you◾A great offer still beats a clever pitch Chapters00:00 Neil's team won a $6M SEO deal without talking SEO01:28 Sell the business case, not features03:23 September jobs report: no AI, recession04:26 Neil's grocery bill and the grandma at Target06:47 Bridging the gap to abundance07:26 Neil's tax plan for people under $100K08:49 How to win any deal: solve their problem09:35 Latin America's biggest retailer and AI agents10:35 Optimize for LLMs to choose you12:28 Eric's Meta agent haggles 40% off at On14:01 Neil won't let AI near his travel14:47 OpenAI's Dots spots errors in your email15:36 Dot.com is owned by SpaceX16:08 OpenAI's 1B MAU distribution channels17:21 Microsoft and Google will undercut the labs18:23 X Money: 6% on cash, 3% back20:36 Neil wants his cash back in SpaceX stock