SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon

Why versus pages are your secret SEO weapon. Noah Kagan shipped 19 SEO pages from a $20 Mac app and got six sales in three days, and Eric breaks down the two page types every product needs: versus pages and best-for guides. Neil adds two fixes, getting other sites to publish them and comparing the brands ChatGPT and Claude already recommend, and says comparison pages drive more revenue than listicles. Then Instinct: 10% daily growth, 40% of users adding a card, and why Neil would sell it to Apple. Sam Lessin says there is no moat in AI agents, Neil's Muse test turns hundreds of drafts into three sent emails, and Outrank's data shows sites with 400+ links got 115% more Google clicks. A practical episode on SEO and AI agents. Key takeaways ◾Build versus and alternative pages for the competitors AI already cites ◾AI agents have little loyalty, so the product has to keep earning it ◾Linkable assets still move Google clicks Chapters 00:00 Noah Kagan's 19 SEO pages and 6 sales 01:16 Neil: get other sites to publish your pages 02:38 Listicles are the new links 03:39 Comparison pages drive more revenue than listicles 04:02 Instinct: 10% a day, 40% add a card 05:21 Neil: Instinct should sell to Apple 06:37 Eric bets the founder sells 07:39 Apple could build this itself 08:24 Sam Lessin: there is no moat in AI agents 10:02 Neil's Muse test: hundreds of drafts, 3 sent 13:47 Every's personal agent comparison 14:24 Jev as a classifier for a fraction of a penny 16:36 Nobody is loyal to an AI product 17:37 Outrank: 400+ links, 115% more Google clicks 19:48 Neil: building something good? Ignore the hate 20:58 Linkable assets beat bought links Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/