Meta’s Product Director Explains How Its Ad Algorithm Works

“With Andromeda, we can look at the entire universe.” What should marketers focus on now that Meta’s ad algorithm handles targeting? Sukhesh Miryala (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) to open up how Meta picks a winner for every impression. Rising CPMs don’t always mean your last change backfired. Meta’s ad prices reflect supply and demand, while Andromeda lets its delivery system consider more ads for each impression. As automation improves, the marketer’s job shifts toward defining what a valuable outcome looks like, supplying reliable data, and building diverse creative that helps Meta find the right match. Powered By Motion https://9ops.co/motion-runneth NeonPixel https://9ops.co/neonpixel Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Proppel https://www.weareproppel.com/operators Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/