How to Track Black Friday Performance & Make Last-Min Budget Calls
“It looks bad in Meta and you’re freaking out, but blended is good.” How far ahead of pace should you be before adding budget on Black Friday? Austin Harrison (CEO, Northbeam) and Andrew Kaszuba (Head of Insights, Northbeam) join Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) to break down how ecommerce brands track Black Friday hourly and decide when to push or pull budget. Northbeam’s median brand pulls 42% of Black Friday revenue from earlier touchpoints. When Meta fell short during BFCM 2024, Ridge’s numbers justified pushing AppLovin to about 40% of spend. A strong midday read tempts brands to pour in more, and the extra money can wreck efficiency.Powered By Motion https://9ops.co/motion-runneth Richpanel https://9ops.co/richpanel-mops Proppel https://9ops.co/weareproppel Aftersell https://9ops.co/aftersell-mops Haus https://9ops.co/haus NeonPixel https://9ops.co/neonpixel Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/
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