HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook

“Two of our winners have entered for free. They never purchased anything from us.”How did Ridge turn a 6-week Tony Hawk partnership into an 8-figure sweepstakes lift? Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) break down how sweepstakes campaigns became eight-figure growth engines for their brands. They cover celebrity deal structures, creative production, and revenue lift across every category. Tony Hawk’s deal doubled Ridge’s TV response rates and pushed partner-page ads to 40% of Meta spend. HexClad gets the same proof differently, running year-over-year holdouts and entry tiers that reward bigger purchases. Both track how sweepstakes shoppers scatter into unexpected categories, forcing a rethink of acquisition strategy. Powered By Motion https://9ops.co/motion-runneth Proppel https://www.weareproppel.com/operators Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel-mops Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/