Free Daily Podcast Summary
LinkedIn Ads Show: Daily Summaries Delivered
by AJ Wilcox
The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago15 min
Avoid the LinkedIn Ads Brand Awareness Objective
NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show, AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can deliver better awareness and engagement at a lower cost. AJ also covers the latest LinkedIn Ads updates, including campaign naming changes, new thought leader ad capabilities, personalized lead gen forms, and dynamic UTM parameters. If you're running LinkedIn ads and want to make every dollar work harder, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 170
- 3 weeks ago24 min
The Most Important LinkedIn Ads Metric - Cost Per Retargetable Member
NOTES Connect with Resty Concepcion on LinkedIn, the podcast editor that we love! Check out his video editing skills. Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY Should you stop using LinkedIn Conversation Ads? After months of testing across multiple high-spend accounts, the answer may surprise you. In this episode of The LinkedIn Ad Show, AJ Wilcox shares compelling evidence that LinkedIn Message Ads are consistently outperforming Conversation Ads—delivering dramatically higher open rates and, in many cases, cutting cost per conversion in half. AJ walks through the data, the experiments, LinkedIn's explanations, and why he believes marketers should rethink their sponsored messaging strategy until the platform addresses the issue. If you're investing in LinkedIn Ads, then this episode is for you. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 169
- Jun 5, 202614 min
Stop Using LinkedIn Conversation Ads Now | The LinkedIn Ads Show
NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the audience, sender, subject line, and content are identical. He breaks down the data, shares LinkedIn's official explanations, explores possible causes behind the performance gap, and explains why the promised benefits of Conversation Ads may not outweigh the hidden costs. If you're running Sponsored Messaging campaigns on LinkedIn and want to maximize conversions while reducing wasted spend, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 168
- Feb 17, 202646 min
LinkedIn Ads Executive Thought Leadership Strategies
Notes Connect with Ruby on LinkedIn Download the reports filled with executive thought leadership gold! Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen. Transcript For the full show transcript, see the show notes page here: Episode 167
- Nov 20, 202538 min
LinkedIn Ads Data Enrichment Strategies
Show Resources Jack Caspino's LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We also kick things off with important LinkedIn platform updates you need to know—recent delivery issues with manual bidding, ad personalization, multi-format campaigns, dwell time changes, and the new campaign/ad set naming. Listen to learn how to see your own enriched match rates in action. Transcript For the full show transcript, see the show notes page here: Episode 166
- Sep 15, 202551 min
LinkedIn Buyer Group Targeting
Show Resources Jenn Moy's LinkedIn profile - follow and connect! Jackie Morris' LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections! Summary B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn's Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn's unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you're ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won't want to miss this conversation. Transcript For the full show transcript, see the show notes page here: Episode 165
- Aug 21, 202511 min
LinkedIn Ads Budget Pacing
Show Resources Coupon Code to save money on Shape.io: B2 Bidding/Budgeting Episode Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, corrections! Summary Struggling to keep your LinkedIn Ads budget on track all month long? You're not alone—this week on The LinkedIn Ads Show, host AJ Wilcox dives deep into the tricky world of pacing your ad spend. From the pitfalls of daily budgets and lifetime caps to the tools and strategies that actually work, this episode is packed with expert insights to help you avoid overspending and take full control of your LinkedIn Ads campaigns. Whether you're managing budgets manually or looking for automation that actually delivers, you won't want to miss this one. Show Transcript For the full show transcript, see the show notes page here: Episode 164
- Jul 24, 202517 min
LinkedIn Ads Company Size Targeting
Show Resources Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, corrections! Summary Ever feel like you're wasting LinkedIn Ads budget reaching the wrong company sizes? In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into one of the platform's most powerful — and misunderstood — targeting facets: company size. Learn how LinkedIn determines company size, the hidden pitfalls of inclusion vs. exclusion targeting, and why over half of LinkedIn's users may not be targetable by size at all. Whether you're going after SMBs or enterprises, you'll discover practical strategies (including a game-changing micro-segmentation tip) to make sure your ads reach the right audience — and avoid costly mistakes. Transcript For the full show transcript, see the show notes page here: Episode 163
Get LinkedIn Ads Show summaries in your inbox
Free AI-powered daily recaps. Key takeaways, quotes, and mentions — in a 5-minute read.
Get Free Summaries →Free forever for up to 3 podcasts. No credit card required.
You Might Also Like
Listeners also like.
Growth Triggers: Content Marketing & AI
A marketing expert shares proven podcasting strategies for growing audience reach, generating leads, and building authority in any niche.
The Best SEO Podcast: Defining the Future of Search with LLM Visibility
Explores the evolution of SEO in the AI era, focusing on visibility in large language models and next-generation search strategies.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
A marketing podcast offering practical insights on branding, strategy, and customer research from industry professionals.
Right About Now - Legendary Business Advice
Real talk from business founders and entrepreneurs about building companies, lessons learned, and what actually works in real-world ventures.
Let's Talk Offline
Two career experts discuss real talk on work-life balance, pay negotiation, and office relationships for early-career professionals.
Influence Anyone
Explores the psychology of influence through expert interviews on mindset, persuasion, branding, and leadership.
BiggerPockets Business Podcast
Real entrepreneurs share practical advice on starting, growing, and selling businesses, covering hiring, marketing, and raising capital.
The AI in Business Podcast
Executives discuss practical AI adoption in business through interviews focused on strategy, use-cases, and ROI.
Lenny's Podcast: Product | Career | Growth
Conversations with top product and growth leaders offering practical strategies for building, launching, and scaling successful products.
Everyday AI Podcast – An AI and ChatGPT Podcast
Practical AI and ChatGPT tips for professionals to improve productivity and grow their careers.
Podmastery: podcasting insights and advice for indie creators
Practical podcasting advice for independent creators aiming to grow their audience and improve production.
The Learning Leader Show With Ryan Hawk
Conversations with top leaders across industries exploring how continuous learning drives success.
About LinkedIn Ads Show
The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from LinkedIn Ads Show in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's LinkedIn Ads Show daily summary?
It's a free AI-powered email that summarizes new episodes of LinkedIn Ads Show as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the LinkedIn Ads Show podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official LinkedIn Ads Show product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by AJ Wilcox.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts. Upgrade to Pro for 15, or Premium for 50. Browse our full catalog at /podcasts.
How often does LinkedIn Ads Show release new episodes?
LinkedIn Ads Show publishes monthly. Our AI generates a summary within hours of each new episode.
What topics does LinkedIn Ads Show cover?
LinkedIn Ads Show covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting LinkedIn Ads Show summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.