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LinkedIn Ads Show: Daily Summaries Delivered
by AJ Wilcox
The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago13 min
Is LinkedIn's AI Any Good?
NOTES Phil Ilic's LinkedIn Kiin — LinkedIn Ads MCP for reporting Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! Resty Concepcion podcast and video editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox dives into how AI is transforming LinkedIn Ads: from the good, to the bad, to the genuinely useful. He breaks down LinkedIn's new AI features like Draft with AI, Brand Kit, predictive audiences, and auto-targeting, explaining which tools are worth using and which ones deserve caution. AJ also shares how his team is using AI behind the scenes to build custom reporting systems, automate ABM list processing, and dramatically reduce manual work. Plus, he covers several new LinkedIn Ads updates, including personalized Message Ad subject lines, Lead Gen Forms for Thought Leader Ads, and practical AI workflows that can save advertisers hours every week. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 173.
- Aug 21, 202645 min
How LinkedIn Turbocharges AEO
NOTES Kevin Dietz on LinkedIn Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! Resty Concepcion podcast and video editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down one of LinkedIn's most misunderstood campaign objectives: Website Conversions. While it sounds like the obvious choice for driving leads, AJ explains why the objective often underperforms unless your campaigns are generating significant conversion volume. You'll learn why LinkedIn recommends at least 50 conversions per week, why the objective typically costs $1–2 more per click than Website Visits, and when it's actually worth testing. AJ also shares a simple head-to-head testing framework to compare Website Conversions against Website Visits, plus practical insights into LinkedIn's bidding system and which clicks you're actually paying for. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 172
- Aug 6, 202625 min
LinkedIn Ads ABM Playbook 2026
NOTES The best strategies to getting the highest match rates on LinkedIn lists Buyer's committee targeting episode AJ's free block/allow lists Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! Anthony Blatner's new LI Ads Audit Tool Resty Concepcion podcast and video editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox shares his complete modern account-based marketing (ABM) playbook for LinkedIn Ads. Learn how to build high-quality company lists with near-perfect match rates, target the right decision-makers, structure ABM campaigns for maximum efficiency, and measure success using LinkedIn's latest reporting tools. AJ also covers common ABM mistakes to avoid, practical optimization tips, and recent LinkedIn Ads updates—including changes to industry targeting, reserved ads, BrandLink, and audience quality. Whether you're just getting started with ABM or looking to sharpen an existing strategy, this episode is packed with actionable tactics you can put to work immediately. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 171
- Jul 20, 202615 min
Avoid the LinkedIn Ads Brand Awareness Objective
NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show, AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can deliver better awareness and engagement at a lower cost. AJ also covers the latest LinkedIn Ads updates, including campaign naming changes, new thought leader ad capabilities, personalized lead gen forms, and dynamic UTM parameters. If you're running LinkedIn ads and want to make every dollar work harder, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 170
- Jul 6, 202624 min
The Most Important LinkedIn Ads Metric - Cost Per Retargetable Member
NOTES Connect with Resty Concepcion on LinkedIn, the podcast editor that we love! Check out his video editing skills. Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY Should you stop using LinkedIn Conversation Ads? After months of testing across multiple high-spend accounts, the answer may surprise you. In this episode of The LinkedIn Ad Show, AJ Wilcox shares compelling evidence that LinkedIn Message Ads are consistently outperforming Conversation Ads—delivering dramatically higher open rates and, in many cases, cutting cost per conversion in half. AJ walks through the data, the experiments, LinkedIn's explanations, and why he believes marketers should rethink their sponsored messaging strategy until the platform addresses the issue. If you're investing in LinkedIn Ads, then this episode is for you. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 169
- Jun 5, 202614 min
Stop Using LinkedIn Conversation Ads Now | The LinkedIn Ads Show
NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the audience, sender, subject line, and content are identical. He breaks down the data, shares LinkedIn's official explanations, explores possible causes behind the performance gap, and explains why the promised benefits of Conversation Ads may not outweigh the hidden costs. If you're running Sponsored Messaging campaigns on LinkedIn and want to maximize conversions while reducing wasted spend, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 168
- Feb 17, 202646 min
LinkedIn Ads Executive Thought Leadership Strategies
Notes Connect with Ruby on LinkedIn Download the reports filled with executive thought leadership gold! Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen. Transcript For the full show transcript, see the show notes page here: Episode 167
- Nov 20, 202538 min
LinkedIn Ads Data Enrichment Strategies
Show Resources Jack Caspino's LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We also kick things off with important LinkedIn platform updates you need to know—recent delivery issues with manual bidding, ad personalization, multi-format campaigns, dwell time changes, and the new campaign/ad set naming. Listen to learn how to see your own enriched match rates in action. Transcript For the full show transcript, see the show notes page here: Episode 166
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About LinkedIn Ads Show
The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
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