How LinkedIn Turbocharges AEO

NOTES Kevin Dietz on LinkedIn  Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.  Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! Resty Concepcion podcast and video editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down one of LinkedIn's most misunderstood campaign objectives: Website Conversions. While it sounds like the obvious choice for driving leads, AJ explains why the objective often underperforms unless your campaigns are generating significant conversion volume. You'll learn why LinkedIn recommends at least 50 conversions per week, why the objective typically costs $1–2 more per click than Website Visits, and when it's actually worth testing. AJ also shares a simple head-to-head testing framework to compare Website Conversions against Website Visits, plus practical insights into LinkedIn's bidding system and which clicks you're actually paying for. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 172