EP 27 - The Science Behind Nutraceuticals - Jeremy Bartos, Ph.D.

Jeremy Bartos, Ph.D., is the Chief Science Officer at INW, a contract manufacturing conglomerate specializing in dry dosage forms, liquids, softgels, and functional bars. He has over 18 years of experience working in the dietary supplements industry in a variety of R&D, product development, innovation, business development and sales roles. He specializes in probiotics, having formulated probiotic dietary supplements that have generated close to $1 Billion in sales to date and is an elected member of the International Probiotics Association’s Board of Directors and Executive Advisory Committee Member for the United Natural Products Alliance (UNPA). In his current role, he utilizes his knowledge of the scientific and clinical benefits of nutraceutical ingredients to create new finished product solutions for the dietary supplement, food, beverage and personal care industries, specializing in probiotic, sports nutrition, and health condition-specific innovative solutions.  His accolades include authoring peer-reviewed publications, co-inventing numerous natural products patents and launching both branded proprietary ingredients and successful finished products tailored for various dietary supplement markets.  Dr. Bartos received his B.S. in Ecology and Evolutionary Biology from the University of Rochester and his Ph.D. in Molecular Biology from Roswell Park Cancer Institute, a division of the State University of New York at Buffalo.  ----- In this conversation, Liesl interviews Jeremy Bartos, PhD, the Chief Science Officer of INW, about his unique journey from the pharmaceutical industry to the nutraceutical space. Jeremy shares insights on the differences between these fields, the importance of product development, and the role of science in marketing nutraceuticals. He discusses the impact of AI on consumer behavior, the integration of traditional medicine with modern science, and emerging trends in the nutraceutical industry. The conversation emphasizes the need for real science behind products and the importance of education in consumer health practices.  Chapters  00:00 Journey from Pharmaceuticals to Nutraceuticals  05:08 The Role of Product Development in Nutraceuticals  10:21 Understanding R&D and Product Development  15:14 The Importance of Science in Marketing Claims  18:40 Navigating Consumer Behavior in the Digital Age  20:33 The Impact of AI on Product Development  24:10 Integrating Traditional Medicine into Modern Formulations  29:40 Trends in the Nutraceutical Industry  37:45 Personal Health Practices and Industry Insights    Contact Jeremy Bartos:  https://www.linkedin.com/in/jeremybartos/  jbartos@inwmfg.com  https://www.inwmfg.com/ Contact Liesl Bernard:  liesl@leadingforwellness.com  https://www.linkedin.com/in/lieslbernard/   www.leadingforwellness.com