EP 29 - Harnessing AI and Evidence in Nutraceutical Innovation - Rajat Mittal Shah

Rajat Mittal Shah is the Co-founder of Nutriventia, a science-backed nutraceutical ingredients company, a patented inventor, published researcher, and APAC Regional Co-Chair of Women in Nutraceuticals, and today, a candidate for the WIN Global Board of Directors. She brings something rare to this industry: a technology and systems mindset layered on top of deep pharma and nutraceutical experience, and a belief that science is the only durable currency in wellness.  About Nutriventia  Headquartered in Mumbai, India, Nutriventia Limited is a leading innovator in premium nutraceutical ingredients, combining science and nature to deliver effective health solutions. With nearly four decades of experience and a pioneering role in Novel Drug Delivery Systems (NDDS), Nutriventia develops high-performance, clinically validated ingredients that address bioavailability, stability, and efficacy. Its advanced delivery platforms enhance consumer convenience, compliance, and outcomes. Trusted by nutraceutical brands worldwide, Nutriventia continues to set benchmarks in creating safe, effective, and consumer-friendly health solutions.   https://www.nutriventia.com  ----  In this insightful interview, Rajat Mittal shares her journey from India to the US, her entrepreneurial ventures in nutraceuticals, and her vision for the industry's future, emphasizing evidence-based solutions, technology, and diversity in leadership.  Chapters  00:00 Introduction to Rashad Mattel and Nutraceuticals  01:46 Rajat's Journey: From Education to Entrepreneurship  04:09 Personal Motivation Behind Nutraceuticals  06:56 The Future of the Nutraceutical Industry  10:33 Women in Nutraceuticals: The Importance of Diversity  15:19 Challenges and Opportunities in the APAC Region  19:38 Cultural Nuances in Business: The McDonald's Example  23:06 Framework for Entering the APAC Market  26:04 The Role of AI in the Future of Nutraceuticals  31:33 Vision for Women in Nutraceuticals Board  34:37 Conclusion and Call to Action      Rajat Mittal Shah  https://www.linkedin.com/in/rajatmittal/  https://www.nutraceuticalsworld.com/exclusives/dont-just-move-east-why-global-programs-miss-the-mark-when-designed-in-the-west-and-how-apac-teams-can-fix-them/  https://www.nutriventia.com/  Contact Liesl Bernard:  liesl@leadingforwellness.com  https://www.linkedin.com/in/lieslbernard/   www.leadingforwellness.com