EP 31 - Revolutionizing Women's Hydration: The Greater Than Story - Heather Howell

Heather Howell shares her inspiring journey from leading global innovation at Jack Daniels to becoming CEO of Greater Than, a brand dedicated to women's hydration and wellness. Discover how she identified a white space in the beverage market, reformulated products to meet women's needs, and built a brand rooted in empowerment, authenticity, and community.  Chapters  00:00 Introduction to Greater Than and Heather's Journey  02:51 The Evolution of Greater Than: A Focus on Women's Wellness  06:00 Reformulating for Women: Ingredients and Health Benefits  08:49 Branding and the Goddess Concept  12:05 Challenges in the Beverage Market: Getting on Shelves  14:59 The Vision for Greater Than: Future Innovations  24:42 Empowering Women Through Community Engagement  26:24 Overcoming Challenges as an Entrepreneur  30:22 The Importance of Female Representation in Business  33:27 Balancing Work and Family Life  39:03 Nourishing the Mind and Body  43:37 Advice for Aspiring Women Entrepreneurs    Contact Heather Howell: https://www.linkedin.com/in/heather-howell-579180118/  https://www.drinkgt.com/  Contact Liesl Bernard:  liesl@leadingforwellness.com  https://www.linkedin.com/in/lieslbernard/   www.leadingforwellness.com