Ep 79: Behind Space NK's Viral Miami Influencer Trip

The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.In this episode, we cover:How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metricsWe Are Ladies Who Launch! CHAPTERS00:00 The Space NK Miami Trip That Went Viral01:59 Setting Campaign Goals03:26 Selecting The Guest List07:41 Myth Busting The Trip10:01 Partner Brands And Activations17:00 Creative Freedom Vs KPIs24:30 Measuring Success With EMV28:58 EMV Vs Sales30:07 Top Brands And Halo Moments 31:28 Addressing Media Backlash33:52 Space NK’s PR Team 37:00 Next Years Campaign Plans 43:14 Beauty Is Democratic48:12 What To Repeat & Refine50:44 PR Campaign Do’s & Don’ts🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW JINIInstagram: https://www.instagram.com/jinisanassy/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.