Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums. From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.In this episode, we cover:Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to changeWe Are Ladies Who Launch! CHAPTERS00:00 Sunday Launch Intro00:57 Using Motherhood To Fuel Ambition02:29 Why The Mum Guide Was Needed06:03 Identity Shift and Work16:22 From Social Posts to Events19:31 Family-Friendly Venues In London21:11 Journey of the Luxury Mum Event Breakthrough24:01 Scaling Events and Brands28:03 Dream Collabs and Future Plans🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW FEDERIKAInstagram: https://www.instagram.com/luxurymumguide_/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.