Zillow vs. Compass & Creating Personalized AI Solutions • Better Your Business With Ben • Ben Lalez

Welcome to our series Better Your Business With Ben. In this episode, Ben and DJ break down the growing battle between Zillow, Compass, and the MLS over listing control, private exclusives, and what it means for agents and consumers. They discuss why major industry players may not truly be advocating for agents, and how AI tools like ChatGPT, Claude, and Gemini are rapidly changing lead generation, search, and the future role of real estate professionals. Ben also shares how his AI-powered platform OfferShield uses transaction data and predictive modeling to reduce deal cancellations and strengthen buyer offers. Last, the conversation dives into practical AI workflows for content creation, automation, financial analysis, and staying ahead in an industry being reshaped by technology. Please follow Ben on Instagram and TikTok. If you’d prefer to watch this interview, click here to view on YouTube!  Ben Lalez can be reached at 312.789.4054 and ben.lalez@compass.com. This episode is brought to you by Real Geeks and Courted.io.