RE/MAX-Real Acquisition & Industry Consolidation • Unpopular Real Estate Opinions • Chris Linsell

Welcome to our monthly feature Unpopular Real Estate Opinions with Chris Linsell. In this episode Chris breaks down why most agents are invisible to AI and introduce the concept of citation density, becoming the obvious answer across multiple platforms, from .gov/.edu sites to reviews, news, and social. They share specific strategies for agents to create question-driven content, earn high-value citations, and shift from basic AI prompting to AI publishing that actually gets surfaced by models like ChatGPT and Gemini. DJ and Chris also unpack the implications of the RE/MAX and Real acquisition, what accelerating consolidation means for agent mobility and leverage, and why building a strong, independent personal brand and AI voice guide is now essential to stay relevant and differentiated in the years ahead. Please check Chris’ profile on LinkedIn. If you’d prefer to watch this interview, click here to view on YouTube!  This episode is brought to you by Real Geeks and Courted.io.