Bryson Cutler on Manufacturing, Marketing, and Handmade Glass

In this episode of the Kanawha Valley Hustlers podcast, I visit Blenko Glass Company in Milton, West Virginia, and talk with Bryson Cutler about business development, manufacturing, and keeping a historic craft alive. Bryson’s path started in digital marketing and IT before growing into his role at Blenko. We talk about the company’s 130-year history, its move to Milton in 1921, and its shift from mostly wholesale sales to direct online sales across all 50 states. Bryson explains that Blenko’s biggest challenge is not demand. They can sell what they make. The real challenge is making more glass and training new glassblowers through a long apprenticeship process. We also talk about cash flow, digital marketing, AI, and why cameras and microphones matter even in a handmade glass business. The biggest lesson Bryson shares is that people matter. Invest in your team, invest in your community, and that work comes back around.