Mykah Ballard on Building a Message That Reaches the Right People

In this episode of the Kanawha Valley Hustlers podcast, I talk with Mykah Ballard, creative director for Virtue Marketing Collective. Mykah works with businesses that have a vision but need help turning it into a clear message. We talk about how many entrepreneurs are good at what they do but struggle to explain it to the right people. Mykah explains why marketing is not just posting online. It takes strategy, targeting, and a clear understanding of who you are trying to reach. She also shares one of her early lessons: trying to appeal to everyone makes your message weaker. Her best investment has been a project management and CRM system, while her biggest waste was an ad that was too broad. We also talk about self-discipline, showing up when no one is pushing you, and why every conversation can be a pitch. Mykah’s guiding principle is simple: you do not get what you do not ask for.