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by Brian Ondrako
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- 6 days ago39 min
#487 Deb Liu - How to Use AI Without Losing the Human Edge
Deb Liu has spent over two decades at the center of tech's biggest moments including PayPal's IPO, Facebook Marketplace, and four years as CEO of Ancestry. Now she's back as co-founder of Ember AI, building enterprise workflow automation at a moment when everything is moving faster than ever. In this episode, Deb gets honest about the career setbacks that almost pushed her out of tech, the personal losses that forced her to pause, and why she couldn't sit out the AI revolution. You'll walk away with practical thinking on how to say no without guilt, how to build teams that never get stuck, why "creator vs. consumer" is the most important distinction for the next generation, and how AI will reshape the way we all develop judgment and expertise at work.Chapters:0:00 How Deb Liu Went from PayPal and Meta to Founding an AI Startup2:30 How Generative AI Arrived Faster Than Anyone in Tech Predicted3:45 Rapid Fire Q1 - What to Do When Things Get Hard6:10 Rapid Fire Q2 - How to Know When to Say Yes or No to Opportunities7:30 Rapid Fire Q3 - How to Stay Motivated When Results Are Slow to Come 9:05 Rapid Fire Q4 - How Introverts Can Learn to Speak Up and Lead at Work 12:00 Rapid Fire Q5 - How Taking a Risk at PayPal Changed Deb Liu's Entire Career13:45 How to Build a Startup Team Culture That Stays Unblocked and Moves Fast18:50 How AI Is Changing Entry-Level Jobs and What the Workforce Needs to Do About It23:15 How to Help Kids Become Creators in a World Built for Consumers26:35 How Ember AI Helps Companies Automate Without Needing Software Engineers35:55 How AI Can Expand Access to Therapy, Education, and Opportunity at ScaleFind Deb OnlineWebsite: https://debliu.com/ Linkedin: https://www.linkedin.com/in/deborahliu/ Substack: https://debliu.substack.com/ Ember AI: https://ember.new/👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Youtube: https://www.youtube.com/@brianondrako Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- 2 weeks ago43 min
#486 Charlene Li - From AI Curious to AI Fluent in 90 Days
Charlene Li is a New York Times bestselling author of seven books, founder of Altimeter, and CEO of Quantum Networks Group. A Harvard graduate and globally recognized expert on digital transformation and disruptive leadership, she has advised 49 of the Fortune 100 and spoken at the World Economic Forum, TED, and SXSW. Her latest book, "Winning with AI: The 90-Day Blueprint for Success," gives leaders a practical framework for creating real business value with AI, not just experimenting with it. In this episode, Charlene breaks down the difference between predictive, generative, and agentic AI, shares why AI is a leadership problem first and a technology problem second, and gives founders a concrete path to going from AI-curious to AI-fluent in just 90 days. If you want to stop dabbling and start winning with AI, this episode is your starting point.Chapters:0:00 Welcome Back and Charlene's New Book Launch0:36 Charlene's Background and the Leadership Thread Through All Seven Books1:25 Defining AI, Generative AI, and Agentic AI in Plain Language3:02 What a Founder's Work Week Could Look Like With Agentic AI6:35 Does AI Scare You? Charlene's Honest and Balanced Take8:06 The Five Human Traits AI Will Never Replace11:24 Why Gen Z Is More Skeptical About AI Than Boomers and Gen X15:32 What the 13% of Companies Actually Winning With AI Do Differently19:14 Strategy First: Stop Asking What AI Can Do, Ask How It Helps You Win22:43 Why AI Fluency Is a Leadership Problem, Not a Technology Problem27:55 The One Prompt Trick That Transforms How You Work With AI32:36 Which AI Tools Charlene Actually Uses Every Day38:57 How to Stay Current When Everything Is Changing and Where to Find Charlene:Website: https://charleneli.com Linkedin: linkedin.com/in/charleneliYoutube: youtube.com/charleneliWinning With AI book: winningwithaibook.com👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Youtube: https://www.youtube.com/@brianondrako Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- Apr 14, 202652 min
#485 Chris Schembra - The Loneliness Epidemic Can Be Fixed But It Requires Friction
Chris Schembra is a Wall Street Journal bestselling author, gratitude strategist, and founder of the 747 Club — a dinner party experience that has brought together tens of thousands of people across the globe. In this episode, Chris takes us back to July 15, 2015, the night he invited 15 strangers to his 300-square-foot Manhattan apartment, made a simple pasta sauce, and asked one question that changed everything: "Who have you never thought to thank?" What emerged wasn't just a dinner — it was a movement. Chris breaks down the concept of "designed friction" and why our obsession with frictionless connection has made us lonelier than ever. You'll walk away with three actionable pillars — presence, intimacy, and coherence — to start building more meaningful relationships starting today.Find Chris Online:Website: http://www.chrisschembra.com/Linkedin: https://www.linkedin.com/in/schembra/Chapters:0:00 — Welcome & Chris Challenges Brian to Do the Opposite1:39 — July 15th, 2015: Brian Sets Up the Origin Story2:44 — Chris Begins: Life Before the Dinner Party4:41 — The Moment in Rome That Changed Everything6:01 — From Murphy Bed to Pasta Sauce7:37 — The First Dinner and the 7:47 Gratitude Question9:04 — How Chris Got 15 Strangers to Show Up10:41 — How the Gratitude Question Was Born14:36 — How to Reconnect When Most People Won't Even Send a Text20:48 — The League of Gentlemen: How a Breakfast Became a Brotherhood28:12 — Virtual vs. Real: Hybrid Is How We Connect29:40 — Frictionless Design Has Left Us Empty in the Soul35:14 — The Cult of Trauma and the Victim Mindset43:00 — Three Pillars to Design Friction in Your Life48:52 — The 747 Club Invitation: Book the Flight, I Dare You👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- Mar 31, 202654 min
#484 Teresa Quinlan - Why Your EQ Matters More Than Your IQ
Teresa Quinlan is an executive leadership coach and accomplished athlete who specializes in the intersection of emotional intelligence and leadership excellence. She works with CEOs, SVPs, and mid-level leaders who are willing to do the real work of developing their EQ — not just their technical skills.In this episode, Teresa breaks down the difference between emotional intelligence (EI) and the emotion quotient (EQ), and introduces her powerful framework: IQ + EQ = TQ (Talent Quotient). You'll discover why most people's view of emotional intelligence is far too narrow, which two overlooked EQ skills — independence and flexibility — are holding leaders back, and how to use the ABCDE method to build emotional self-awareness starting today. Whether you're leading a team, raising a teenager, or just trying to show up better in your own life, this conversation delivers practical, immediately actionable insight.Chapters:0:00 — Welcome & Intro to Teresa3:36 — Who Teresa Works With8:10 — EI vs. EQ: Clearing Up the Confusion12:42 — The IQ + EQ = TQ Equation16:19 — Rapid Fire Question 1: Momentum Over Motivation18:15 — Rapid Fire Question 2: Redefining Enough22:09 — Rapid Fire Question 3: Who Teresa Admires for Taking Action25:44 — Rapid Fire Question 4: Teresa's High-Touch Operating System28:09 — Rapid Fire Question 5: How Teresa Approaches Goal Setting30:33 — How to Know When You Need to Work on Your EQ34:20 — When Excitement Becomes an EQ Problem38:13 — The 15 EQ Skills (And Why Most People Only Know 2)40:41 — The Overlooked Skill: Independence42:39 — The Overlooked Skill: Flexibility45:58 — A Real-Time EQ Practice for Parents and Leaders51:27 — One Action to Start Building Better EQ Today (The ABCDE Method)Find Teresa Online:Website: https://www.iqeqtq.comLinkedIn: https://www.linkedin.com/in/teresaquinlan12/Instagram: https://www.instagram.com/teresaquinlan12/YouTube: https://www.youtube.com/@teresaquinlan6292👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- Mar 17, 202651 min
#483 Casey Brown - Your Prices Are Too Low and You Don't Even Know It
Casey Brown, pricing expert and author of Fearless Pricing, shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work.Chapters:00:00 Intro & Elevator Pitch03:10 The Origin of a Pricing Geek05:20 The Leap from Corporate to Entrepreneur10:10 Niche Down Sooner13:55 Post-It Note Wisdom17:50 Mantra & Mindset Under Pressure19:30 Imposter Syndrome & Self-Doubt26:55 Pricing Blind Spots & Fears30:55 How to Set the Right Price42:20 Price Objections Are Buying Signals44:50 Why You Need Pricing Meetings47:40 Action Item & Fearless PricingFind Casey Online:Personal Website: www.caseybrown.comBusiness Website: www.boostpricing.comLinkedin: www.linkedin.com/in/caseybrownboost/Youtube: www.youtube.com/@boostpricing👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- Mar 3, 202643 min
#482 Tyler Denk - Stop Renting Attention: Build an Audience You Actually Own
Tyler Denk built beehiiv after seeing how chaotic newsletter ops were at Morning Brew—writers pasting Google Docs into fragile HTML, ads tracked in spreadsheets, growth tools scattered everywhere. beehiiv’s goal: one ecosystem for publishing, growth loops, monetization, websites, surveys, and automations. Tyler explains the double-edged sword of shipping fast: it wins users, but every feature creates maintenance debt, and one weak feature can taint the whole product. He shares what newsletter formats win, why owned distribution matters for companies, and how he monetizes beyond ads through high-ticket founder masterminds.Chapters:0:00 Welcome + Tyler’s newsletter journey0:40 The Morning Brew problem: “duct-taped” systems everywhere3:04 Building the referral program + growth mechanics3:35 Leaving Morning Brew: non-compete tension and rebuilding trust4:42 beehiiv’s vision: growth + monetization + platform ecosystem6:07 Product philosophy: shipping fast vs. maintaining quality12:01 Fixing surveys + the “cool down week” operating rhythm15:19 What newsletter formats win right now?17:06 Big Desk Energy origin story17:49 If Tyler had to start over: what newsletter he’d build now20:36 Costa Rica masterminds + monetizing beyond sponsorships20:49 Rapid Fire Q1: Book that shaped him most22:35 Rapid Fire Q2: How he filters advice23:41 Rapid Fire Q3: Fear he hasn’t shaken27:45 Rapid Fire Q4: Reset button for stress31:09 Rapid Fire Q5: Fortune cookie message + “only control effort”36:57 Newsletter checklist for companies: why owned distribution matters41:27 Action item: test internally, iterate, then publish43:31 Wrap-up + where to find TylerBeehiiv: https://www.beehiiv.com Linkedin: https://www.linkedin.com/in/tyler-denk/ Twitter: https://x.com/denk_tweets Big Desk Energy Newsletter: https://mail.bigdeskenergy.com/ 👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- Feb 17, 202649 min
#481 Justin Welsh - The Simplest Way to Build a Business That Lasts
In this conversation, Justin pulls back the curtain on what actually makes a business last. Not hacks. Not virality. Not chasing quick wins. He talks about learning to solve real problems—the kind that keep people up at night—and why most “good ideas” fail because they never go deep enough. He shares how he tracks progress, how he thinks about money and energy, and why optionality matters more than speed.You’ll hear why action creates momentum, why saying “yes” changed the trajectory of his career, and how building a runway, relationships, and clarity gave him the freedom to reinvent himself—again and again.This isn’t an episode about getting rich fast.It’s about building something honest.Something sustainable.Something that still works when the hype fades.And if you’ve ever felt like you’re meant for more—but can’t quite name what that is—this conversation might help you take the next step.Chapters:0:00 — Introduction1:31 — The “brewery dream” + why you haven’t started (yet)4:29 — Why Justin shifted from tactics to deeper storytelling8:21 — Rapid Fire kickoff8:48 — Rapid Fire #1: Most valuable KPI (visitors to intended place)11:13 — Rapid Fire #2: Fear (irrelevance… and who you are after)14:38 — Rapid Fire #3: Meeting he never misses (weekly money meeting)16:23 — Rapid Fire #4: Mentor (Cyrus + the ZocDoc “yes to everything” story)19:07 — Rapid Fire #5: Fortune cookie message (get in rooms with opportunity)23:07 — How to quit smart: runway, pipeline, relationships (risk reduction)28:22 — Support at home: panic attack, burnout, and getting his life back33:28 — The unlock: life is a video game (reinvention > expertise)36:10 — The 3 pillars of a real business: pain, attention, offer40:01 — Finding the “bleeding neck” problem (how to dig past surface-level pain)45:08 — The long game + first action step: 15-min customer interviews (use AI to extract language)About Justin:Justin is a former startup executive who helped build two startups past valuations of $1B, teams of 150+ people, and raise over $300M in venture capital. After building his own one-person business past $10M, he’s helping 100,000+ experts turn their expertise into income with his masterclass, The Creator MBA.Find Justin Online:Website: https://justinwelsh.meMasterclass (Creator MBA): https://justinwelsh.link/the-creator-mbaTwitter: https://twitter.com/thejustinwelshLinkedIn: https://www.linkedin.com/in/justinwelsh/Instagram: https://www.instagram.com/thejustinwelsh👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com
- Feb 3, 202645 min
#480 John Miles - The Mattering Crisis: Why So Many High Achievers Feel Empty
John Miles explains why burnout and disconnection often stem from one overlooked issue: mattering. He shares how chasing achievement without meaning leads to emptiness, and why intentional choices—especially in relationships—restore fulfillment. Through rapid-fire insights on sunk costs, mentorship, and self-doubt, John offers practical ways to realign with what truly matters, including why he believes these lessons must start in childhood.Chapters:00:00 — Welcome + stacking reps over time 01:35 — John’s mission: the idea of mattering 04:40 — Loneliness, burnout, and invisibility share one root 08:30 — Why modern life is eroding real connection12:40 — Rapid Fire #1: Sunk costs & knowing when to quit 16:55 — Rapid Fire #2: Who he admires but never met 20:15 — Rapid Fire #3: Almost quitting—and pushing through doubt 24:10 — Rapid Fire #4: Mentors and how to approach them correctly 28:20 — Rapid Fire #5: Planning the year vs spontaneity31:10 — Success, meaning, and the hedonic treadmill 35:40 — “Should vs Could”: values, control, and self-honesty 41:00 — Why John wrote children’s books about mattering 44:30 — Building the Matteringverse + where to find JohnFind John Online:Website: https://johnrmiles.com/Linkedin: https://www.linkedin.com/in/milesjohn/X (formerly Twitter): https://x.com/John_RMilesInstagram: https://www.instagram.com/john_r_miles/Youtube: https://www.youtube.com/channel/UCTLdXATpxf8LP3riC0_mkKwTikTok: https://www.tiktok.com/@john_r_milesBlog: https://www.theignitedlife.net/Podcast: https://passionstruck.com/passion-struck-podcast/ 👋 It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com/subscribe
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About Just Get Started
The Just Get Started Podcast is your go-to guide for breaking free from self-doubt, stepping outside your comfort zone, and taking action toward the life and business you truly want. Each episode dives into the real, messy journey of starting something new—whether it's leaving corporate, launching an idea, landing your first clients, or pushing past the mental barriers that try to hold you back.Through tactical insights and raw, relatable conversations, you'll gain the clarity, confidence, and motivation to stop overthinking and to just get started!
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