#483 Casey Brown - Your Prices Are Too Low and You Don't Even Know It

Casey Brown, pricing expert and author of Fearless Pricing, shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work.Chapters:00:00 Intro & Elevator Pitch03:10 The Origin of a Pricing Geek05:20 The Leap from Corporate to Entrepreneur10:10 Niche Down Sooner13:55 Post-It Note Wisdom17:50 Mantra & Mindset Under Pressure19:30 Imposter Syndrome & Self-Doubt26:55 Pricing Blind Spots & Fears30:55 How to Set the Right Price42:20 Price Objections Are Buying Signals44:50 Why You Need Pricing Meetings47:40 Action Item & Fearless PricingFind Casey Online:Personal Website: www.caseybrown.comBusiness Website: www.boostpricing.comLinkedin: www.linkedin.com/in/caseybrownboost/Youtube: www.youtube.com/@boostpricing👋It’s your host, Brian! Come say hi!Website: https://brianondrako.comLinkedIn: https://www.linkedin.com/in/brianondrako/ Or, if you’re struggling with sales, join the Sales Skills For Founders newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.📨 https://salesskillsforfounders.com