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by Jeremy Dupont
Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations.Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
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- 2 days ago28 min
Open Enrollment Starts NOW [free framework]
The Open Enrollment Playbook for Physical Therapy Clinics Open enrollment can be one of the biggest sales opportunities of the year for a physical therapy clinic. But sending one or two emails and posting once on Instagram isn't a campaign. In this episode, Jeremy walks through the SCALE framework Patch uses to build complete sales campaigns, including the emails, landing pages, social content, and manual outreach that can turn open enrollment into a major revenue opportunity. Episode Topics The SCALE framework for building clinic sales campaigns The five emails Jeremy recommends for open enrollment How to build a landing page that converts Why social media should amplify the campaign, not carry it The manual outreach that drives the most sales The SCALE Framework Jeremy breaks a complete sales campaign into five parts: Sequences: The emails and timing of the campaign Call to Actions: The landing page and next step for interested patients Amplification: Social media and other channels that keep the offer visible Live Reach Out: Personal outreach to the people most likely to buy Evaluation: Reviewing the campaign and its performance The framework isn't limited to open enrollment. It can also be used for New Year's campaigns, new staff PT launches, price increases, seasonal promotions, and other sales campaigns throughout the year. Build the Email Sequence Before You Launch Jeremy recommends planning the entire campaign before the first email goes out, including a clear start date, a real deadline, and approximately five emails throughout the campaign. The sequence can include: An introduction to the offer Problem-solving and educational emails A paradigm-shift email that changes how patients think about PT A case study or testimonial A final scarcity and deadline email Each email should be conversational, easy to scan, visually clear, and connected to one specific call to action. Create a Dedicated Landing Page Every email, social post, and outreach message should point people toward a page built specifically for the campaign. Jeremy recommends making the offer immediately clear above the fold, adding genuine scarcity when applicable, including social proof, explaining exactly what the patient receives, and making the next step simple. Sending interested patients to your general clinic homepage creates unnecessary friction. The landing page should continue the exact conversation that brought them there. Amplify the Campaign Across Multiple Channels Email shouldn't carry the entire campaign. Over a two-week open enrollment period, Jeremy recommends supporting the campaign with multiple social posts, stories, graphics, in-clinic materials, and other opportunities to keep the offer visible. Don't assume people have already seen your message. Most of your audience will only see a fraction of what you publish. Manual Outreach Is Where the Sales Happen This is the part Jeremy believes most clinics skip, and it's also where he sees the biggest difference in campaign performance. Instead of sending the same generic message to everyone, identify the people who already have a reason to consider the offer: Active patients nearing the end of a package Past patients who never continued care Leads who previously filled out a form or booked a call Patients who haven't been in the clinic recently Email subscribers actively engaging with the campaign Warm leads visiting the landing page or clicking campaign emails The outreach should feel relevant to that person's relationship with the clinic, not like a generic sales pitch. Email creates awareness. Personal outreach helps turn that attention into a conversation. The Takeaway Open enrollment isn't an email campaign. It's a coordinated sales campaign. Plan the sequence. Build the landing page. Create the supporting content. Identify your warmest opportunities. Then consistently reach out to the people most likely to benefit from the offer. The more intentionally those pieces work together, the stronger the campaign becomes. Get the Free Open Enrollment Playbook Want the complete playbook to build your own campaign? Patch put together a free Open Enrollment Guide with the offer, campaign dates, emails, outreach strategy, landing page structure, CRM setup, and more. Download the Free Open Enrollment Play
- 1 weeks ago15 min
AI Spends Your Ad Money and Doesn't Care
AI Can Make Your Ads Better—or Confidently Waste Your Money AI can be one of the most powerful tools inside your advertising account. But there's a catch: if you don't understand what the AI is analyzing, you may have no way to know when its recommendations are wrong. In this episode, Jeremy explains why AI is an incredible multiplier for paid advertising, where clinic owners get into trouble, and how to use it without handing a confident algorithm control of your marketing budget. Episode Topics Why AI-generated ad recommendations can be dangerously convincing The context problem most clinic owners overlook Why tracking needs to be verified before optimizing campaigns How Jeremy uses AI to analyze and improve paid ads How AI skills and playbooks can turn expertise into repeatable systems AI Is Only as Good as the Context You Give It A patient can ask ChatGPT for a knee-pain program and receive a perfectly reasonable plan. The problem is that it may be a perfectly reasonable plan for the wrong problem. The same thing happens with advertising. AI can analyze part of an account, confidently identify a "problem," and recommend a change without realizing it's missing critical information. If you understand advertising, you can catch the mistake. If you don't, the recommendation can look completely legitimate. When AI Gets Ads Wrong, It Spends Your Money Jeremy shares examples of AI making recommendations based on incomplete negative keyword data or telling a clinic to increase its budget because the reported cost per lead looked strong. But what if the tracking isn't accurate? If phone calls aren't being counted, booked appointments aren't firing correctly, or the pixel is broken, the numbers AI is analyzing aren't trustworthy. Before optimizing anything, you have to know whether the underlying data is accurate. Three Rules for Using AI With Paid Ads Know what AI is reading. Understand what information it can see—and what it can't—before trusting its conclusions. Verify the foundation first. Confirm your pixel, conversions, booked appointments, phone calls, and other tracking are working before making decisions from the data. Build or borrow the expertise. Learn enough about advertising to evaluate AI's recommendations, or use a proven process created by people who already understand the platform. Where AI Becomes a Massive Advantage Once AI has the right context and a proven process to follow, its value changes dramatically. Jeremy explains how Patch connects AI directly to advertising data and builds specific skills and playbooks that tell the AI what to check, in what order, what good performance looks like, and when it shouldn't move forward. Those systems can help inspect tracking, build campaigns, write ads, audit landing pages, and generate performance briefs. The expertise doesn't have to live entirely in your head. It can be built into the process the AI follows. The Takeaway Don't avoid AI in your advertising. But don't blindly hand it the keys either. AI is a multiplier. Its value depends on the expertise, context, and systems underneath it. Give it accurate data and a proven process, and it can make you dramatically faster. Give it incomplete information with no one capable of grading the answer, and it can confidently spend your money in the wrong direction. See How Patch Uses AI for Clinic Marketing Patch teaches physical therapy clinic owners how to connect AI to their marketing systems, build repeatable AI skills, and use real clinic data instead of starting with a blank prompt. Learn More About Patch More Free Resources Subscribe to the Physical Therapy Marketing YouTube Channel for more strategies on AI, paid advertising, patient acquisition, and clinic growth. Free AI Admin Training Free Google Ads Audit Get a Free AI Phone Agent Built for Your Clinic
- 2 weeks ago14 min
24 in 72 Formula
The 24-in-72 Follow-Up System for New PT Leads Most clinics don't actually have a lead problem. They have a follow-up problem. In this episode, Jeremy breaks down the follow-up system he used at Ripple, including why a single "touch" should involve multiple channels and how 24 individual reach-outs in the first 72 hours can dramatically change lead conversion. Episode Topics Why most clinics give up on leads far too early What Jeremy means by one follow-up "touch" The 24-in-72 cadence for new leads How follow-up changes based on where the lead came from Why automation and AI are essential at scale Most Clinics Stop Before the Lead Responds A new lead comes in. Someone calls once, maybe leaves a voicemail, sends a text, and then moves on. The lead gets labeled as unresponsive or unqualified. But that person may have simply been at work, at their kid's practice, or unwilling to answer an unknown number. Jeremy's point is simple: they didn't reject you—you stopped following up. In many cases, the response doesn't come until the third or fourth touchpoint. One Touch Means Four Channels For a brand-new lead, Jeremy defines one touchpoint as: A phone call A voicemail A text message An email That matters because every patient communicates differently. Some answer texts immediately. Others live in their inbox. Some need the voicemail before they'll trust that the number belongs to a real clinic. The goal isn't redundancy. It's giving the patient multiple ways to respond. The 24-in-72 Formula The first follow-up should happen within minutes of a new inquiry. Then the clinic should continue reaching out multiple times per day during the first 72 hours. Six touchpoints across four communication channels equals: 24 individual reach-outs in the first three days. That may sound aggressive compared with the typical clinic, but Jeremy argues that the patient already asked for help. Consistent follow-up shows that your clinic is paying attention. Lead Source Changes the First Message The cadence may stay consistent, but the first conversation should match where the lead came from. Missed calls: Call and text back immediately. These are often your highest-intent leads. Workshop leads: Start with the workshop topic and bridge naturally toward an evaluation. Instagram DMs: Get the lead's contact information into your CRM and move the conversation beyond the DM inbox. Lead magnets: Continue delivering value before transitioning toward an appointment. Referrals: Stay consistent even if the referred person doesn't respond immediately. The lead source determines the first message. The point where they stall determines the ongoing follow-up. You Can't Do This Manually at Scale Twenty-four individual reach-outs per lead quickly becomes impossible to manage manually once lead volume increases. Jeremy recommends combining human follow-up with CRM automation and AI so no lead gets forgotten simply because the clinic gets busy. The system can handle repeated texts, calls, reminders, lost-lead outreach, and longer-term reactivation while the owner focuses on the conversations that actually require a person. The Takeaway Your ads may already be generating enough opportunities. The question is whether your clinic is still present when the patient is finally ready to respond. Stop judging your follow-up by how many times you've tried. Judge it by whether the lead has responded, booked, unsubscribed, or clearly told you they're no longer interested. Get the Free Follow-Up Guide Jeremy built a free guide that breaks down lead types, follow-up cadence, funnel stage, and message strategy so you can build this system inside your clinic. Download the Free Follow-Up Guide More Free Resources Subscribe to the Physical Therapy Marketing YouTube Channel for more strategies on patient acquisition, follow-up, AI, Google Ads, and clinic growth. Free AI Admin Training Get a Free AI Phone Agent Built for Your Clinic <a
- 3 weeks ago12 min
What Does Reactivation Actually Mean
The Follow-Up System Every Physical Therapy Clinic Needs Most clinic owners spend all of their energy chasing new leads. Meanwhile, hundreds or even thousands of people who already raised their hand are sitting untouched inside the CRM. In this episode, Jeremy breaks down what reactivation actually is, why most clinics do it poorly, and the five types of lost leads that require completely different follow-up strategies. Episode Topics Why reactivation is more than sending a "we miss you" email The five types of lost leads inside your CRM How follow-up cadence should change based on lead intent Why most clinics stop following up far too early How automation and AI can make reactivation consistent Reactivation Is Not One Thing Your lost leads didn't all disappear for the same reason. Some filled out a form and never booked a call. Others took the discovery call but never scheduled an evaluation. Some completed an evaluation but never purchased a plan of care. Jeremy breaks reactivation into five distinct buckets: Form submitted, but no discovery call Discovery call completed, but no evaluation Evaluation completed, but no plan of care purchased Former patients who didn't finish or continue care Leads who completely ghosted Each bucket requires a different message, cadence, and reason to follow up. Follow Up Based on Where They Stopped Effective follow-up isn't simply asking, "Are you ready to book?" If someone wanted to check their insurance, follow up about their insurance. If they attended a workshop, connect the workshop problem to the next step. If they're a former patient, make the conversation personal to their goals and progress. Follow up on their reason for stopping, not your need to fill the schedule. Frequency Matters The warmer and newer the lead, the more frequently you should follow up. A brand-new lead should hear from you quickly and repeatedly. Older leads can move into a slower cadence, but Jeremy's recommendation is simple: continue following up until they respond, unsubscribe, or clearly tell you they're no longer interested. Most clinic owners quit after one or two attempts. The response often comes several touchpoints later. Don't Make Your PTs Own This Your physical therapists should focus on delivering great patient care. Jeremy explains why lead follow-up and reactivation ultimately belong to the clinic owner or to a dedicated system designed to make sure the work happens consistently. The business owner's job is to keep staff PT schedules full. The Takeaway Reactivation isn't complicated, but it requires consistency. Know which bucket every lead belongs in, match the message and cadence to that stage, and keep following up. Your next patient may already be sitting inside your CRM. Get the Free Follow-Up Guide Jeremy built a free guide with the five lead buckets, recommended follow-up cadence, and message angles covered in this episode. Get the Free Follow-Up Guide More Free Resources Subscribe to our Physical Therapy Marketing YouTube Channel for more strategies on patient acquisition, follow-up, AI, Google Ads, and clinic growth. Free AI Admin Training Get a Free AI Phone Agent Built for Your Clinic Free Google Ads Audit Free Local SEO Audit
- Aug 25, 202611 min
Cash Paying PT Patients Don't Exist
Nobody Is Looking for Cash-Based Physical Therapy. That's the Opportunity. Nobody wakes up in pain and searches Google for "cash-based physical therapy." They search for physical therapy, and they usually expect insurance to pay for it. In this episode, Jeremy explains why that's not a lead-quality problem. It's the reality of the PT market, and learning how to convert those patients is one of the biggest differences between clinics that stay referral-dependent and clinics that scale. Episode Topics Why referrals create unrealistic expectations about lead quality Why insurance questions don't mean you have a bad lead How Jeremy learned to convert cold leads at Ripple Where the insurance conversation belongs in your funnel The three things cash-based clinics need to scale beyond referrals Referral Leads Are the Exception Most cash-based clinics start with referrals. Those patients already know your reputation, understand your model, and often arrive nearly sold on working with you. Paid advertising changes that. Now you're talking to strangers who are actively looking for PT but naturally assume they'll use insurance. When they ask, "Do you take my insurance?" that's not rejection. It's the opening line of the sales conversation. Lead With Value, Not Insurance Jeremy argues that ads shouldn't lead with "we don't take insurance" or try to convince patients that insurance is bad. Lead with the outcome they actually want: getting out of pain, returning to the golf course, lifting again, running again, or finally solving the problem that's holding them back. The job of the ad is to start the conversation. The insurance discussion comes later. Build a Better Sales Conversation Instead of simply telling someone you're out of network, educate them on the difference in care. What does an hour with one clinician allow you to do? How is the plan built around their goals? What will their experience look like compared with the alternatives? Then reduce friction. A lower-cost evaluation or helping patients understand their out-of-network benefits can make it easier for someone to experience your clinic before making a larger commitment. Your Product Has to Justify the Price No sales script can compensate for an experience that isn't worth the premium. If you're asking someone to spend $2,000 or $3,000 on care, your clinical experience, space, branding, service, and outcomes need to make the difference obvious. Premium pricing requires a premium product. The Three-Part System Ads: Lead with value and outcomes. Sales: Educate patients and reduce friction. Product: Deliver an experience worth paying for. You need all three. If one breaks down, scaling becomes significantly harder. The Takeaway Nobody may be searching specifically for cash-based PT, but thousands of people are searching for physical therapy. The opportunity is learning how to turn those conversations into patients. Clinics that stay dependent on pre-sold referrals eventually hit a ceiling. Clinics that learn how to market to and educate strangers can keep growing. Get Jeremy's Discovery Call Script Want the discovery call framework Jeremy uses for these conversations? Follow @_jeremydupont on Instagram and DM him the word "script" to get it. More Free Resources Subscribe to our Physical Therapy Marketing YouTube Channel for more strategies on patient acquisition, Google Ads, AI, and clinic growth. Free Google Ads Audit Get a Free AI Phone Agent Built for Your Clinic Free AI Admin Training
- Aug 18, 202610 min
Your Leads Didn't Ghost You. They Went to Nantucket.
The Labor Day Reactivation Window: How to Recover Lost Summer Leads Every summer, physical therapy leads disappear. They fill out a form, book a discovery call, come in for an evaluation, or finish a plan of care… and then summer gets in the way. Jeremy's point in this episode is simple: They didn't reject you. They deferred you. And the weeks around Labor Day are one of the best opportunities of the entire year to bring those people back. 📌 Episode Topics Why summer creates so many lost and deferred leads The 4 groups you should reactivate after Labor Day Why one follow-up message isn't enough How to turn your existing CRM into new revenue How AI can automate the entire reactivation process 🧠 Summer Leads Aren't Dead Leads Summer makes committing to physical therapy harder. Vacations, kids being out of school, travel, and inconsistent schedules cause people to delay care even when their problem hasn't gone away. After Labor Day, routines return. That makes late August through September a perfect time to reconnect. 🎯 The 4 Lost Lead Groups Form, No Call: They filled out a form but never booked. Call, No Eval: They completed a discovery call but never scheduled an evaluation. Eval, No Follow-Up: They came in once but never continued care. Finished Plan, No Continuity: They completed treatment but never moved into an ongoing plan. All four groups already know your clinic. That makes them much easier to convert than brand-new leads. 📲 Follow Up More Than Once Jeremy recommends reaching out 3 to 4 times over several weeks. Keep it personal. Reference what they originally came in for, when you last spoke, or something you remember about them. The first message often gets ignored. The third or fourth is often where the response happens. 💰 The Revenue Opportunity If you have 100 lost leads and reactivate just 10% of them at a $2,500 plan of care, that's: $25,000 in potential revenue from leads you already paid to generate. No new ad campaign required. 🤖 Let AI Run the Reactivation Patch uses AI SMS to segment lost leads, personalize the follow-up based on why they disappeared, continue the conversation, and book qualified patients back onto your calendar. 👉 Watch the Free AI Admin Training You can also learn more about Patch AI and how it can automate new lead and lost patient follow-up. 📈 The Takeaway Your summer ghosts probably didn't say no. They said not right now. Labor Day changes the timing. Pull the list, follow up consistently, and collect the demand already sitting inside your CRM. 🎥 More Free Resources Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, SEO, patient acquisition, CRM systems, and clinic growth. ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit 📍 Free Local SEO Audit
- Aug 11, 202615 min
Ep90 | Reviews That Get Your GBP Banned
Google Just Changed the Rules for Reviews (And Most Clinics Don't Know It) Clinic owners across the country recently noticed something alarming: Real Google reviews started disappearing overnight. Not fake reviews. Real five-star reviews from actual patients. In this episode, Jeremy breaks down Google's newest review policies, why AI is now policing your Google Business Profile, and what every physical therapy clinic needs to change immediately. 📌 Episode Topics Why Google reviews are disappearing How Google's AI now evaluates review quality The review tactics that can now get your profile penalized Why authentic reviews are becoming your biggest SEO asset How AI search is changing local rankings 🤖 Google Is Reading Your Reviews Now Google's AI doesn't just count reviews anymore. It reads them. That means detailed, authentic patient stories now influence whether your clinic appears in Google Maps, AI search results, and local recommendations. Generic five-star reviews carry far less value than they used to. ⚠️ The Old Playbook No Longer Works Many review strategies that worked for years now violate Google's policies, including: Review contests or incentives Asking patients to mention a specific provider by name Only requesting reviews from happy patients ("review gating") Creating unusual review patterns that appear manipulated Google's AI is looking for unnatural behavior—not just fake reviews. ✅ What Clinics Should Do Instead Ask every patient for an honest review Focus on authentic patient experiences Keep your Google Business Profile fully optimized Let your reviews naturally describe the conditions you treat Those reviews now become part of the information Google uses to recommend your clinic. 📈 The Takeaway Reviews are no longer just social proof. They're training data for Google's AI. The clinics that consistently earn authentic, detailed patient reviews will have a significant advantage in local search over the next several years. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, Local SEO, AI, patient acquisition, CRM systems, and practice growth. 📍 Free Local SEO Audit ⭐ Google Business Profile Review Policy 🤖 Free AI Admin Training ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit
- Aug 4, 202613 min
Ep89 | Even Hormozi Gets PT Wrong
The Biggest Opportunity in Physical Therapy Isn't Escaping Insurance Alex Hormozi recently answered a question from a physical therapy clinic owner generating $1.2 million in revenue while keeping just 10% in profit. His advice? Either run the clinic like Walmart by cutting costs relentlessly, or escape the insurance model altogether. Jeremy agrees with most of that advice—but believes there's an even bigger opportunity that almost everyone misses. 📌 Episode Topics Jeremy's biggest takeaway from Alex Hormozi's PT workshop Why insurance demand is actually your greatest asset How cash-based clinics should think about insurance callers The three-part system for converting insurance leads into cash patients Why discovery calls are one of the highest ROI activities in your clinic 🎥 Watch the Original Hormozi Clip The discussion that inspired this episode comes from one of Alex Hormozi's live workshops with a physical therapy clinic owner. 👉 Watch the full Alex Hormozi clip here 🧠 Insurance Demand Isn't the Enemy Most people searching for physical therapy start with one question: "Do you take my insurance?" Jeremy argues that this isn't a problem to avoid. It's the beginning of the sales process. The best cash-based clinics don't avoid insurance callers. They convert them. 📞 The Three-Part Conversion System Successful cash practices consistently focus on three things: Automating communication before the first visit Running high-quality discovery calls Selling outcomes instead of appointments When patients understand the value of your care before discussing price, the conversation changes dramatically. 🚀 Discovery Calls Matter Jeremy explains why discovery calls shouldn't be delegated too early. These conversations build trust, uncover goals, and give patients a clear understanding of why your approach differs from traditional insurance-based care. For many clinics, improving discovery calls creates a bigger impact than increasing ad spend. 📈 The Takeaway The goal isn't escaping insurance demand. The goal is building a system that converts insurance-driven inquiries into cash-paying patients through education, trust, and great communication. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, patient acquisition, CRM systems, and practice growth. If you're building a stronger patient acquisition system, these free resources can help: 🤖 Free AI Admin Training ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit
About Jeremy on Marketing Podcast
Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations.Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
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