E438 Rachel Kaczynski: The Best Creator Deals Start With Trust

Rachel Kaczynski is the Director of Product Marketing at Foam, a Whalar Group company, bringing over a decade of full-time experience across digital marketing, technology, and customer growth. A 2016 graduate of Boston College, Rachel began her career in cross-channel digital consulting, working directly with brands across industries including travel, hospitality, retail, beauty, e-commerce, and pharmaceuticals.She has since taken her brand-side marketing expertise into the creator economy, where she focuses on the intersection of brand digital trends, creator partnerships, and the growing investment brands are making in creators. At Foam, she leads product marketing for the platform built specifically for talent managers, helping them make their creator pitching strategy easier, more effective, and more scalable.Rachel is passionate about thought leadership and creating content that bridges the perspectives of talent managers, creators, brands, and creator economy experts. She also believes strongly in the value of bringing the industry together IRL. She sees the right room as a powerful catalyst for building genuine relationships, creating new opportunities, and helping everyone across the creator ecosystem better understand one another. At Foam, she has helped turn that belief into action, working with her team to dedicate a significant portion of the company’s marketing investment to events that bring these groups together and create space for meaningful, mutually beneficial connections.