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It's No Fluke: Daily Summaries Delivered
by Shorty Awards
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.Episodes drop each Tuesday morning. Stay tuned!
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- 3 days ago31 min
E445 Jonathan Chanti: The Creator Economy Needs Leaders, Not Followers
Jonathan Chanti is the Founder and CEO of Reign Maker Group, a modern media, talent, and marketing company built at the intersection of culture, creators, sports, entertainment, and brand innovation. Through its portfolio of companies, Reign Maker Group represents top creators, athletes, entertainers, and brands while helping them build scalable businesses beyond traditional endorsement and content opportunities.Prior to founding Reign Maker Group, Jonathan was an early executive at Viral Nation, where he played a key role in helping grow the company into one of the leading creator and influencer marketing agencies in the world. Throughout his career, he has worked alongside some of the most influential creators, athletes, entertainers, and brands, helping structure partnerships, drive revenue growth, and create long-term business opportunities across the digital landscape.As an entrepreneur and industry leader, Jonathan has been at the forefront of the rapidly evolving creator economy, helping talent navigate the shift from content creators to business owners. His experience spans talent management, creator monetization, brand partnerships, media, marketing, and business development, with involvement in major creator-led ventures, strategic brand partnerships, and talent-driven businesses across sports, entertainment, and technology.Jonathan is a sought-after voice on topics including the creator economy, entrepreneurship, talent representation, personal branding, creator-led businesses, digital media trends, and the convergence of entertainment, commerce, and technology. Under his leadership, Reign Maker Group has emerged as a leading force helping creators and talent transform audiences into sustainable businesses and lasting brands.
- 4 days ago29 min
E444 Melissa Yinger: How Theorist Is Building the Next Era of a Creator Brand
Melissa Yinger is an editorial leader and storyteller who has enjoyed working with Theorist’s all-star team of writers and creative visionaries since May 2025. She holds a Ph.D. in Literature and brings 15+ years of experience shaping content that ranges from academic essays to No. 1 iTunes documentaries, viral shorts, and long-form shows. She loves blending deep research and cultural analysis with YouTube pragmatism (translation: the narrative arc matters, but so does the hook). Favorite part of the job? Finding original creators and helping them shine. Also, not quite believing they pay her to do this.
- 5 days ago24 min
E443 Apples to Apples: Jamie Gutfreund Makes Sense of the Creator Economy’s Messy Tech Stack
Jamie Gutfreund is a leading authority on the creator economy, advising marketers, investors, and technology companies on how to capitalize on the rapidly evolving creator media ecosystem. Drawing on senior leadership roles across brands, agencies, and platforms, she specializes in creator marketing technology, measurement strategy, and market positioning.Jamie currently serves as Co-Chair of the IAB Creator Economy Board, is an advisor to the Cannes Lions International Festival of Creativity, and covers the creator economy for Forbes. Her career includes C‑suite and senior leadership roles at Microsoft, Expedia, WPP, Hasbro, and CAA, as well as Chief Growth Officer at Whalar and board member for Tubular Labs.She has authored widely used industry resources, including the Creator Rosetta Stone with The Harris Poll and Apples to Apples, a categorized database of the creator technology ecosystem. Jamie has been named to Campaign’s 40 Over 40, Forbes’ 50 Most Entrepreneurial CMOs, and Elle’s Women to Watch.Today, she leads Creator Vision, a consultancy that builds the strategy and infrastructure brands, investors, and technology companies need to win in the creator economy. Read more about APPLES TO APPLES.
- 1 weeks ago41 min
E442 Charlie Ibarra: Creators Are Taking Over Live Events
Charlie Ibarra is the Co-Founder and Head of Content at Creator TV®, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to television. Since co-founding the network under Sabio Holdings in 2024, he has built Creator TV's content operation from the ground up developing the studio's format strategy, leading creator recruitment, and overseeing an original programming slate that spans comedy, culture, and competition formats.Before launching Creator TV®, Charlie studied television storytelling under Paul Kolsby, senior writer and producer of Netflix's Ozark, and Izzie Pick-Ibarra, the award-winning showrunner behind Dancing with the Stars and The Masked Singer. Earlier in his career, he held senior leadership roles at Flashtalking, Celtra, and JUICE Mobile, building deep expertise in brand storytelling and global advertising markets.A frequent speaker at industry events including StreamTV, OTT.X, and TVOT, Charlie is a recognized voice on the future of creator-led television. He holds a B.A. from UCLA and completed UCLA Extension's programs in Television Writing and Film & TV Development.
- 1 weeks ago39 min
E441 Eric Cheng: The Next Election Will Be Won by Creators
Eric Cheng (@ericsaymore) is a digital director, strategist, and political content creator . He leads digital and creator strategy for campaigns including the current LA mayoral race. With an audience of over 80K across socials, he blends comedy, culture, and commentary to make civic engagement accessible to a wider audience.
- 1 weeks ago30 min
E440 Delaney Debinski: Why?
Delaney Debinski is the Founder and Creative Director of Delavie Creative, a new media creative consultancy in Brussels. From writing at Warner Bros Discovery to directing content with over 3 billion views on YouTube channels like Average Rob, MrBeast, Hilton Hotels, and more, she founded Delavie Creative around the philosophy in its name: de la vie, meaning "of life." Today she develops and directs long form content, and teaches sustainable storytelling to the professionals building this industry.Delaney's work starts with one question: why. She believes careers in new media last when they're rooted in real connection, so she helps creator entrepreneurs define their why and build deep roots accordingly. Through the Delavie Creative Residency, her seven-week cohort for creatives, she coaches people through the shift from the hustle to a sustainable, scalable creative career. Her mission is to help this industry build businesses that breathe life into people's identity rather than claiming it.
- 2 weeks ago38 min
E439 Michael Curtis: Doing the Right Thing Is Good Business
Michael Curtis is the CEO and founder of Proud Management, a boutique talent management company representing creators who are highly conscious of their social following and character. In a world where new influencers are born overnight, they believe that it’s important, now more than ever, to be good role models, spread positivity, and fight for what you believe in— and they are committed to helping their talent do just that.Before launching Proud Management, Michael was the former Director of Influencer Strategy and content at Reach Agency, named Small Agency of the Year in 2016. There, he oversaw the talent team, talent relationships and services, content development, and branded activations. He executed over 150 deals there, working with premiere clients such as Amazon, Clorox, Hallmark, Marriott Hotels, Nestle, Panda Express, and more.Michael previously shaped Quest Nutrition’s influencer marketing strategy to be one of the most revered in the space, helping Quest to be named the 2nd Fastest Growing Company in North America in 2014 by INC Magazine, and the #1 protein bar in the world.Michael began his career at the multi-channel network Fullscreen. He was one of the first to leverage YouTube's best practices to identify and develop new media stars. Joining Fullscreen in its infancy, Michael established the male lifestyle network, which featured over 1,000 top creators.
- 2 weeks ago26 min
E438 Rachel Kaczynski: The Best Creator Deals Start With Trust
Rachel Kaczynski is the Director of Product Marketing at Foam, a Whalar Group company, bringing over a decade of full-time experience across digital marketing, technology, and customer growth. A 2016 graduate of Boston College, Rachel began her career in cross-channel digital consulting, working directly with brands across industries including travel, hospitality, retail, beauty, e-commerce, and pharmaceuticals.She has since taken her brand-side marketing expertise into the creator economy, where she focuses on the intersection of brand digital trends, creator partnerships, and the growing investment brands are making in creators. At Foam, she leads product marketing for the platform built specifically for talent managers, helping them make their creator pitching strategy easier, more effective, and more scalable.Rachel is passionate about thought leadership and creating content that bridges the perspectives of talent managers, creators, brands, and creator economy experts. She also believes strongly in the value of bringing the industry together IRL. She sees the right room as a powerful catalyst for building genuine relationships, creating new opportunities, and helping everyone across the creator ecosystem better understand one another. At Foam, she has helped turn that belief into action, working with her team to dedicate a significant portion of the company’s marketing investment to events that bring these groups together and create space for meaningful, mutually beneficial connections.
About It's No Fluke
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.Episodes drop each Tuesday morning. Stay tuned!
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