E443 Apples to Apples: Jamie Gutfreund Makes Sense of the Creator Economy’s Messy Tech Stack

Jamie Gutfreund is a leading authority on the creator economy, advising marketers, investors, and technology companies on how to  capitalize on the rapidly evolving creator media ecosystem. Drawing on senior leadership roles across brands, agencies, and platforms, she specializes in creator marketing technology, measurement strategy, and market positioning.Jamie currently serves as Co-Chair of the IAB Creator Economy Board, is an advisor to the Cannes Lions International Festival of Creativity, and covers the creator economy for Forbes. Her career includes C‑suite and senior leadership roles at Microsoft, Expedia, WPP, Hasbro, and CAA, as well as Chief Growth Officer at Whalar and board member for Tubular Labs.She has authored widely used industry resources, including the Creator Rosetta Stone with The Harris Poll and Apples to Apples, a categorized database of the creator technology ecosystem. Jamie has been named to Campaign’s 40 Over 40, Forbes’ 50 Most Entrepreneurial CMOs, and Elle’s Women to Watch.Today, she leads Creator Vision, a consultancy that builds the strategy and infrastructure brands, investors, and technology companies need to win in the creator economy. Read more about APPLES TO APPLES.