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InTouch with Terri: Daily Summaries Delivered
by The InBound Podcasting Network
Terri Ross Is The Aesthetic Industry's Premier Sales Training Expert Strategic Growth Consultant, Author, and International Speaker
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- Jul 17, 202615 min
Market-Ready in 12 Months: Build a Practice That's Valuable, Even If You Never Sell
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ In the Season 11 finale of InTouch with Terri, Terri Ross delivers one of her most important business lessons yet: stop building a job and start building an asset. Whether selling your practice is part of your long-term plan or not, every aesthetic practice owner should be focused on creating a business that is scalable, profitable, sustainable, and capable of operating without constant owner involvement. Terri breaks down what it truly means to be "market-ready", why private equity groups and potential buyers look for clean financials, consistent performance, documented systems, and strong leadership, and how these same principles create financial freedom for owners regardless of whether they ever sell. She outlines a practical 12-month roadmap to strengthen your business, improve profitability, increase enterprise value, and eliminate common obstacles that prevent practices from reaching their full potential. Drawing from years of consulting experience and real-world practice evaluations, Terri shares the critical metrics, systems, and operational strategies that separate thriving businesses from those that remain dependent on the owner. If you've ever felt overwhelmed by staffing challenges, inconsistent growth, declining profitability, or uncertainty about the future of your practice, this episode provides a clear framework for taking back control and building a business that works for you, not because of you. In This Episode: What it really means to be "market-ready" Why most practices aren't prepared for acquisition or growth The difference between owning a job and building an asset The four things buyers look for in a practice How clean financials impact business value Why systems and processes are essential for scalability The dangers of owner dependency and key-person risk How to improve profitability through operational efficiency Key performance indicators (KPIs) every practice owner should track A practical 12-month roadmap to strengthen and scale your business How building enterprise value creates financial freedom, even if you never sell
- Jun 25, 202618 min
Stop Losing Patients After the First Appointment
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ In this episode, Terri discusses the critical importance of understanding and optimizing the patient journey to increase retention, revenue, and practice growth. She emphasizes the need for clear systems, effective communication, and strategic sales training to build trust and loyalty. Key Topics The five stages of the patient journey: discovery, booking, consultation, treatment plan, retention and referrals Importance of clear communication and fast response times How to differentiate your practice in a competitive market The role of sales training in aesthetic medicine Strategies for increasing patient retention and lifetime value
- May 28, 202647 min
Global Aesthetics Growth: Aesthetic Business Lessons from Around the World
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Guest Information Dr. Jake Sloane and David Segal Website: Inside Aesthetics Website Instagram: https://www.instagram.com/insideaestheticspodcast/ Epiusode Notes In this episode of InTouch with Terri, Terri Ross welcomes Dr. Jake Sloane and David Segal, co-hosts of the globally recognized Inside Aesthetics podcast, for a powerful conversation on the rapidly changing world of medical aesthetics. Together, they explore what U.S. med spas and aesthetic practices can learn from the Australian market, including stricter regulations, patient safety, consultation skills, business fundamentals, and the growing need for practices to move beyond transactional treatments. The conversation dives into why clinical talent alone is no longer enough, how providers can differentiate themselves in a saturated market, and why strong business acumen is essential for profitability, scalability, and long-term success. Terri, Jake, and David also discuss global aesthetic trends including regenerative medicine, polynucleotides, biostimulators, GLP-1 weight loss patients, skincare, wellness, and the importance of slowing down the consultation to build trust, treatment plans, and lifetime patient value. This episode is a must-listen for aesthetic practice owners, injectors, med spa leaders, and providers who want to grow smarter, operate more profitably, and build a practice rooted in trust, expertise, and patient-centered care.
- May 7, 202640 min
Stop Leaving Money on the Table: The Future of Patient Financing in Aesthetics
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ V-Unite Platform: https://v-unite.com Guest Information Yehuda Matar- Chief Business Officer, Ottri 📧 Email: Yehuda@ottri.com 🔗 LinkedIn: Yehuda Matar LinkedIn 🌐 Website: Ottri Website Join the Ottri Platform 🔗 Join Ottri Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: What if the biggest revenue leak in your practice isn't marketing… but the way you handle patient financing? In this eye-opening episode of In Touch with Terri, Terri Ross sits down with Yehuda Matar, Chief Business Officer of Ottri, to unpack one of the most overlooked growth opportunities in medical aesthetics: patient financing and payment accessibility. Together, they explore how practices are unknowingly losing patients, treatment plan acceptance, and long-term revenue simply because financing conversations are either missing, awkward, or fragmented. Yehuda shares how Ottri is changing the game with a multi-lender financing platform designed specifically to simplify approvals, streamline the patient experience, and help practices increase conversions while maintaining a luxury brand experience. From approval rates and treatment plan retention to consultation flow and patient psychology, this episode delivers real strategies aesthetic practices can implement immediately. If your practice wants to improve conversion rates, increase treatment acceptance, create stronger patient loyalty, and stop leaving money on the table, this is a must-listen conversation. In This Episode: • Why 89% of patients prefer financing options instead of delaying treatment • The hidden revenue loss happening inside most consultation rooms • How fragmented financing systems hurt conversions and patient experience • Why treatment plans and payment flexibility drive loyalty and retention • The psychology behind "sticker shock" and how to overcome it • How multi-lender financing improves approval rates and patient outco
- Apr 30, 202633 min
Transforming Training into a Revenue Engine
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ V-Unite Platform: https://v-unite.com Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry. Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver. If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint. Key Points: Training isn't an expense, it's your most powerful growth engine. Why traditional training methods are broken—and what to replace them with How immersive and interactive learning increases retention and engagement The direct connection between training, KPIs, and revenue growth How to reduce turnover and speed up onboarding success Why training must evolve from an "event" into an ongoing performance system How AI and data tracking are shaping the future of workforce development
- Apr 16, 202634 min
Moving from "Passive" to "Active" Practice Management
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice. Key Topics The chaos caused by fragmented software systems in aesthetic practices and its costly impact How Podium's new AI-powered operating system integrates EMR, CRM, and scheduling for seamless management The importance of AI in automating repetitive tasks like texting, scheduling, and treatment follow-ups Revenue mining: Leveraging AI for proactive patient engagement and increased profitability Why practices are losing money with traditional EMRs and how Podium is addressing these pain points The role of AI voice technology and its current limitations for real-time communication Building a customer-obsessed and agile tech environment to differentiate in a competitive market Practical tips for selecting AI-enabled platform solutions and maximizing practice efficiency The future of AI in aesthetics: Evolving from automation to revenue generation Podium's Resources & Links Podium's Aesthetic Solutions Contact Shannon Blake 801-979-8096
- Apr 2, 202626 min
Think Like a CEO: The 7 Numbers You Must Know Every Month (Or You're Guessing)
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: What if the biggest thing holding your business back… is happening inside the consultation room? In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process. If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why. Terri shares her globally proven consultation framework that has helped practices: Increase conversion rates and average patient spend Improve patient outcomes and long-term loyalty Boost revenue per hour without adding more appointments Build a sustainable, high-profit aesthetic business You'll learn: Why transactional consultations are costing you money How to uncover a patient's emotional drivers (the real reason they buy) The step-by-step blueprint for a high-converting consultation How to present treatment plans with authority (without sounding "salesy") The key metrics every CEO must track to grow their practice This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience. If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint.
- Mar 24, 202648 min
MedSpas Are Growing Up: Why Accreditation Is No Longer Optional
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode of In Touch with Terri, Terri Ross sits down with Tom Terranova of QUAD A to discuss why med spa accreditation is becoming essential as the aesthetics industry grows more rapidly and more complex. They unpack how accreditation supports patient safety, operational excellence, compliance, and long-term business value, while helping practices stand out in an increasingly crowded market. This is a must-listen conversation for aesthetic practice owners and leaders who want to build a business that is not only profitable, but also credible, sustainable, and future-ready.
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About InTouch with Terri
Terri Ross Is The Aesthetic Industry's Premier Sales Training Expert Strategic Growth Consultant, Author, and International Speaker
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