New technology does not fail because the tool is bad. It fails when leadership underestimates what adoption actually takes.In this episode of the Ingaged Podcast, Dean Curtis sits down with Jeff Gunhus of Home Genius to talk about what it really means to roll out technology inside a fast-growing home improvement business. From building buy-in across the organization to creating champions at every level, this conversation explores the leadership decisions that determine whether a new tool creates momentum or confusion.Jeff shares how his team thinks about being tech enabled, not tech driven, why rollout timelines almost always take longer than expected and what leaders need to own when adoption falls short. They also dig into pilot programs, feedback loops, training, accountability and the importance of choosing partners who can grow with the business.If you are scaling quickly, evaluating new tools or trying to get more value from your tech stack, this episode will give you a smarter framework for leading change.
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