Technology Is Not the Strategy

Buying new software can feel like progress. But without the right process, alignment and expectations behind it, even the best technology will fall flat. In this episode of the Ingaged Podcast, Dean Curtis sits down with Justin Hatcher of 1&Fund to talk about what really drives successful tech adoption in home improvement. From leadership buy-in and frontline resistance to customer journey friction and process gaps, this conversation explores why technology alone is never the answer. They also dig into what makes a rollout succeed, how to know when a tool no longer fits the business and why the strongest operators think beyond the platform before making their next tech decision. If you are evaluating new tools, trying to improve adoption or wondering why a piece of software is not delivering the results you expected, this episode will give you a smarter way to think about technology and growth.