#199 - Why Good Measurement Starts Outside the Platform

Most healthcare marketers trust the numbers inside ad platforms. The problem is those numbers often don't reflect what is actually driving new patients. In this episode of Ignite, Lauren Leone, Cardinal's CGO and Alex Kemp, Sr. Director of Analytics, break down some of the most common measurement traps healthcare marketers fall into. From blended CPA misconceptions to platform over-attribution, the conversation explores why dashboards alone rarely tell the full story. The discussion also explains how leading teams are building smarter measurement frameworks that connect marketing performance to real business outcomes. You will learn: Why blended CPA can hide inefficient patient acquisition How platforms over-credit conversions across channels What a true source of truth for healthcare marketing looks like How incrementality testing and media mix modeling improve decisions   If you want a clearer picture of what your marketing is actually driving and how to scale patient acquisition with confidence, this is an episode worth listening to.   RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Healthcare PPC & Google Ads Marketing Trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/ RevRx™: Unlocking the Power of Media Mix Modeling  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/