#204 - Strategist's Corner: What healthcare can learn from retail

Healthcare marketers are stuck chasing the same patients while retail brands are building demand at scale. In the first episode of The Strategists' Corner, a new series on the Ignite Healthcare Marketing Podcast, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Ben Dutter, Chief Strategy Officer at Power Digital Marketing. Together, they break down what healthcare can learn from more mature industries like retail, e-commerce, and SaaS. You'll hear how top brands balance demand generation and capture, rethink measurement in a privacy-first world, and use creative to influence real patient decisions. You'll learn: Why overinvesting in bottom funnel limits patient growth How to measure true marketing impact beyond attribution What builds trust in high-stakes healthcare decisions How stronger creative can lift performance and demand If you want to move beyond incremental gains and build a smarter healthcare growth engine, this is the episode to queue up next. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ When & How to Expand Your Healthcare Media Mix  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/