#201 - The end of easy growth in healthcare

Healthcare marketing is entering a new phase where AI, data, and trust are redefining what actually drives patient acquisition. In this continuation of our 200th episode, we take the conversation further as Lauren Leone, Cardinal's Chief Growth Officer, sits down with our media, analytics, and creative experts who are in the trenches every day. They break down how AI, data, and platform shifts are redefining what actually drives patient acquisition and where most teams are falling behind. You'll learn: Why first-party data and real patient outcomes now drive visibility and trust How AI is accelerating insights and changing how teams act on data What's actually improving paid media performance today Why creative and full-funnel strategy matter more than targeting   As we continue celebrating our 200th episode, this conversation brings the real-world perspective on the trends shaping what's next in healthcare growth.   RELATED RESOURCES 2026 Healthcare Marketing Trends: The New Rules Redefining Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/