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Why They Resonate: Daily Summaries Delivered
by Jay Acunzo
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
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- 5 days ago28 min
Keynote Breakdown: Why this opener works where others like it fail | Chloé Nwangwu
There's a big difference between asking for audience engagement and ensuring a crowd feels engaged. The first usually annoys people, but the second is mandatory to succeed as a speaker.In this episode, I analyze one of the most engaging keynote openers I've had the pleasure of watching in awhile. It brings people on a short journey, removes objections from their minds, and takes them outside their jobs just long enough to ensure they're open to something really confronting which challenges the conventional wisdom of how to achieve greater influence.The opener is from Chloé Nwangwu, aka the Brand Scientist. Chloé was gracious enough to perform her opener live for us, after which we break it down, celebrate what works, and tweak a few things to make it even better. WATCH THE KEYNOTE BREAKDOWN:https://youtu.be/yz9KWgjwTSQLearn more about Chloé at https://www.nobiworks.com/ and follow her at https://www.linkedin.com/in/nwangwu/*KEEP LEARNING:🧰 Resources for professional speakers: https://jayacunzo.com/speaking-resources🎤 Book Jay to speak: https://jayacunzo.com/keynotes📬 Jay's Newsletter: https://jayacunzo.com/newsletter📈 Work with Jay to develop your keynote and grow your speaking business: https://jayacunzo.com/services*ABOUT THE SHOW:On WHY THEY RESONATE, speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.Music for Why They Resonate is by Embleton: https://linktr.ee/embletonThis episode is sponsored by Wistia, the platform for all your webinars, podcasting, and video marketing needs: https://wistia.com*ABOUT JAY:Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Disney, Mailchimp, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He’s directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance.Keynote Speaking & Business Inquiries: https://jayacunzo.com/
- 2 weeks ago20 min
What if my baby is ugly?
It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows a business around an ownable, bookable idea.EPISODE CREDITS:This episode sponsored by Wistia.Hosted and produced by me, Jay Acunzo.Music from Embleton.***CONNECT WITH ME:Subscribe to my newsletter to turn inspiration into action.Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business.Follow me on LinkedIn for random rants and routinely re-thinking how we build our businesses.***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotesWatch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.
- Aug 18, 202639 min
KEYNOTE PUNCH-UP: How to open a data-heavy talk, with Amanda Natividad
Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices rewatching it.Making things harder, she was introduced onto the stage in a strange way, presenting her with a tricky decision: acknowledge it or push ahead?Amanda is the author of the book, Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web, which she coauthored with Rand Fishkin.WATCH THE KEYNOTE PUNCH-UP:https://youtu.be/cBRIKNYnFx4?is=X9SqqELKNjAOZwioLearn more about Amanda at https://zeroclickmarketing.co/ and follow her at https://linkedin.com/in/amandanat Watch the full keynote from MicroConf: https://linkedin.com/in/amandanat*KEEP LEARNING:🧰 Resources for professional speakers: https://jayacunzo.com/speaking-resources🎤 Book Jay to speak: https://jayacunzo.com/keynotes📬 Jay's Newsletter: https://jayacunzo.com/newsletter📈 Work with Jay to develop your keynote and grow your speaking business: https://jayacunzo.com/services*ABOUT THE SHOW:On WHY THEY RESONATE, speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.Music for Why They Resonate is by Embleton: https://linktr.ee/embletonThis episode is sponsored by Wistia, the platform for all your webinars, podcasting, and video marketing needs: https://wistia.com *ABOUT JAY:Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Disney, Mailchimp, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He’s directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance.Keynote Speaking & Business Inquiries: https://jayacunzo.com/
- Aug 10, 20261h 13m
Live podcast audit: Jeremy Enns and Jay overhaul this show's strategy
This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rework my show's strategy so it better serves others and my business at the same time.You’ll hear a BIG realization about 30 or so minutes into our chat, plus get an inside look at the strategy, my creative execution, and how the show connects to other content and my revenue-generating offerings.EPISODE CREDITS:Learn more about Jeremy Enns and the Podcast Marketing AcademyThis episode sponsored by Wistia.Hosted and produced by me, Jay Acunzo.Music from Embleton.***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotesWatch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.
- Jul 20, 202617 min
Book announcement! Plus a sneak preview
I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much of a delusional project this might be.Then, listen to the empathy statement—a kind of prologue or "starter dough" writing which sets the tone and answers the question, "Why should I care?"Be sure to subscribe to my newsletter for book updates, exclusives, and behind-the-scenes, as well as the chance to submit your stories for inclusion!EPISODE CREDITS:Written and produced by me, Jay Acunzo.Music for Why They Resonate is by Embleton (Instagram - Facebook).***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotesWatch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.
- Jul 10, 202642 min
BEST OF: Seth Godin dissects his signature story
In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy.Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth’s work repeatedly for over a decade. We discuss the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential. Also in the episode: why the idea of your "posture" matters for storytellers, the role of the storyteller in the world today, and why smaller stories often have a bigger impact.Learn more about Seth's work and subscribe to his daily blog at seths.blogEPISODE CREDITS:Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→Production support for the original edit by Ilana Nevins.Music for Why They Resonate is by Embleton (Instagram - Facebook).***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotesWatch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.
- Jun 25, 202645 min
BEST OF: The only way to figure out a story is to tell it | Andrew Davis
The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a master operates and thinks.Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, he puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.Learn more about Drew, his speaking, and his books at akadrewdavis.comEPISODE CREDITS:Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→Production support by Ilana Nevins.Music by Embleton (Instagram - Facebook).***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotes***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.
- Jun 10, 202623 min
How YOU can appear on the show [+ ranting on thought leaders and AI]
Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see, they've all taken unpaid jobs working for other people. They just don't seem to notice yet. EPISODE CREDITS:Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→Music by Embleton (Instagram - Facebook).***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotes***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.
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About Why They Resonate
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
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