Stop Blending In- Start Standing Out

Are you doing all the marketing but nothing seems to be working? Do you want to stand out as the "go to"  stager in your area? Would you like to be more effective when articulating our value? In this episode I interview Heather Cook of the Social Stager, a brand and website strategist who spent over a decade building and running a successful Home Staging Business. We discuss: What is missing from most marketing strategies Why you might feel as though you are working hard at your marketing but still blending in How focusing only on services keeps a stager stuck and competing on price Ways that you can effectively articulate your value so that you stand out What a Home Stager with real authority in her market looks like How messaging changes when someone is clear about their value