Why Donors Really Leave (And It's Not What You Think)

Donor retention is the most under-discussed topic in major gift fundraising — and the most expensive mistake organizations make. In this episode, Mary digs into the real reasons donors go quiet, the exact moment most organizations lose a relationship they didn't know they were losing, and what the organizations with 80%+ retention rates do differently. Spoiler: it's not a better newsletter. This episode is grounded in a chapter from Small Table Big Philanthropy about what it really means to ...