What to Say When You're Ready to Ask

Mary pulls from her book What to Say to teach the full anatomy of a major gift ask conversation. She covers the 5 elements of a strong ask (set-up, ask, silence, donor response, fundraiser response), how donors give from their head, heart, or gut and why matching your ask style to your donor's giving style changes everything, and the exact language of asking for a specific amount. She also digs into what most fundraisers get wrong — and the one sentence that causes more lost gifts than any o...