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Grow Your Local Business: Daily Summaries Delivered
by Leslie Presnall
Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago16 min
MVP: 5 Ways to Boost Local Sales with Better Instagram Captions
In this Most Valuable Podcast episode, you’ll see why social media captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it! And when you know how to write them, every post becomes an opport...
- 2 weeks ago12 min
Fully Booked and Underearning
Being fully booked doesn’t automatically mean you’re making the money you want. You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners. Tune into this episode to learn: The two reasons you can be fully booked and still under-earningWh...
- 3 weeks ago17 min
You Are The Standard
How many decisions in your business are you making based on what everyone else in your industry is doing? There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.” Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it. Tune into this episode to learn: Why the “industry standard” may be one of the biggest things keeping you from becoming the loca...
- Aug 18, 202618 min
Stop Asking Your Local Customers What They Want
Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want. I disagree. Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about ...
- Aug 11, 202617 min
Are You Using Your Business Expenses Against Yourself
Have you ever looked at how much money your business is bringing in… and immediately discounted it because of how much you’ve spent? Somehow the website, software, marketing, coaching, equipment and support become evidence that you’re not actually doing as well as you thought. But what if you’re looking at those expenses all wrong? In this episode, we’re talking about the difference between money you’ve spent and what that money has helped you BUILD... and why recognizing what you’ve already ...
- Aug 4, 202620 min
The Life You’re Building the Business For
What if you didn’t have to wait until your business reached some imaginary finish line before you started living the life you’re building it for? In this episode, we’re talking about how to define your version of success, stop postponing the experiences you want and become the person who can hold both a growing business and a fulfilling life. How to identify the life you actually want your business to support—not the version of success you think you’re supposed to wantWhy the life you’re wait...
- Jul 21, 202613 min
MVP: 3 Emotions That Will Help You Stick With It (Even When You’re Not Seeing Results)
When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough. This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting. Tune into this episode to learn: The 3 emotions that keep you consistent and following through, even in the messy middleWhy y...
- Jul 7, 202627 min
MVP: Why Growing Your Business Locally First Will Get You Fully Booked Faster
If you run a business that can work with people all over, but you're struggling to get clients, this Most Valuable Podcast (MVP) episode is for you! Just because you can serve people anywhere, it doesn't mean it's the best place to START. In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale. Tune into this episode to learn: Why focusing on your local clientele first gives you instant credibil...
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About Grow Your Local Business
Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
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